Pop quiz: do you know the key Cyber Week trends for 2020?

Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber Week.

Spending during Covid-19

#1. Lockdown has given way to some brand new shopping trends which will be sure to feature during Cyber Week. What new trend emerged in China after quarantine lifted?

Sharing is caring

#2. Cyber Week is as much a social event as a shopping event. But how are students most likely to share deals with friends?

Cyber Week 2020 by gender

#3. Which of the following Gen Z demographics is most likely to find Cyber Week marketing overwhelming?

Cyber Week 2020 by product type

#4. Students buy a whole range of products in Cyber Week. But what’s their favorite spending category?

Convincing them to click

#5. Cyber Week is guaranteed to be an ad-heavy time for young shoppers. So what’s the number one thing that would convince them to click on an ad?

finish

Results

You’ll smash Cyber Week! You know your stuff when it comes to Gen Z, and you’ve already picked up on some of the key trends in Cyber Week 2020. We’d love to work with you to take your Cyber Week campaign to the next level.
You’ve got work to do… Gen Z are a fickle bunch - and understanding what they want from Cyber Week is tricky. Luckily you’ve got a little bit of time to prepare. Keep your eyes peeled for our Cyber Week Brand Playbook - launching soon.

Psst – our brand new Cyber Week 2020: Brand Playbook is launching soon. These questions are a teaser of some of the in-depth insights and shopping forecasts packed into the Brand Playbook. Sign up for our newsletter to be the first to hear when it drops.