Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...
Tag: Social Media
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...
Last-minute tips for smashing your Welcome Week campaign
Time is ticking – Welcome Week is almost here! Here are some last-minute tips that will help you boost your engagement with students ...
Ecommerce moments of the week: a Klarna card, a first-of-its-kind recycling scheme and the (AR)t of social shopping
This week, social media platforms are taking center stage in the ecommerce world with new innovations that are changing up the influencer and ...
Gen Z and Valentine’s Day: a quick-step guide for marketers
The Beatles once said ‘All you need is love’. If your brand is looking to boost your engagement with Gen Z students this ...
Marketing to Gen Z this Australia Day
Australia Day is taking place on 26th January. Explore how Gen Zs will be spending the public holiday – and how your brand ...
4 tips for marketing to Gen Z in the new year
With 2022 just around the corner, get ready to make a splash with Gen Z students this new year with all our top ...
The biggest Gen Z fashion icons of 2021
This week, we’re focusing in on Gen Z role models who are redefining fashion from the ground up. Catch up on part 3 ...
Gen Z and filters: three key stats that you need to know
The majority of Gen Zs can tell if you use a filter on a social media image - and many say filters affect ...