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“Snapchat is my biggest form of communication” – Social media trends according to Gen Z

With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their way around each platform. Here’s a rundown of what’s hot on social, according to your next...

Afterpay Day – are you ready for it?

With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay Day. Here’s how you can win big with Gen Z students for this year’s flash sale. Afterpay...

Gen Z and authenticity – a lesson in keeping it real

Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to engage with the next generation of consumers, being authentic is key to making the right...

Princess Polly wears the crown – Q&A with Kim Zorn

We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is such a valuable demographic for brands to engage with. Here, Kim answers all your questions on social media,...

Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z

The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter.  Food and drink was one sector...

TikTok – the ultimate online community for Gen Z

TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...

ASOS, Gymshark, Dunkin’ and more – the Gen Z-approved influencer brand campaigns

Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some brands have adopted to ensure they are making an impact on the valuable Gen Z demographic...

Get ready for Click Frenzy Julove

Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers....

Domino’s spills the beans – Q&A with Kathy Connolly-Livings

Students are a key audience for Domino’s and they have a long-term partnership with Student Beans to aid student engagement. We recently caught up with Domino’s Customer Acquisition Manager, Kathy Connolly-Livings, in our exclusive...

Moving with the times: the Disney+ and YouTube generation

Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...

Know your audience: a guide to Australian Gen Zs

Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...

How Gen Z are changing the influencer landscape

Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...

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