With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. We check in on the issues that got them voting – and their methods of spreading the word. The...
If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....
They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do you know the difference between Gen Z and Millennials? START...
Back in 2018, an influencer marketing campaign by Listerine temporarily broke the Internet. The images featured a series of content creators surrounded by balloons, strawberries, “pancakes” (later debunked as a stack of tortillas) and...
Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...
Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...
Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...
The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number of young people, including students. This digital native demographic has also used their go-to...
As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have launched a new feature aimed to help brands drive revenue through the two social media platforms....
One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and this has become more important than ever during the current global crisis, the coronavirus pandemic. Each month we survey...
The coronavirus pandemic has forced us all to rethink our marketing strategies, and many brands have recognised that now is the time to put their customers and communities first. If you’re looking for a way that you and your...
One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...