Making modern history – the Gen Z role models leading the way
In light of Black History Month here in the UK, we’re taking a look at some of the Gen Z role models in ...
Tag: Social Media
Black History Month 2021 – a deep-dive
It’s Black History Month here in the UK, so we’re shining a light on the where, when and why of this commemorative occasion ...
The Gen Z gifters and where to find them
With the festive season fast approaching, we’re taking a deep dive into the spending habits of Gen Z gifters – focusing in on ...
Click Frenzy: the Main Event – are you ready for it?
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period is fast approaching, ...
This is Halloween (according to Gen Z)
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s what they’ll be ...
Best Black Friday campaigns – 2020 edition
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity ...
Instagram vs reality: 40% of teens say platform makes them feel “unattractive”
A recent Wall Street Journal report revealed the widespread and damaging effects that Instagram is having on Gen Zs in the US and ...
“I’m very loyal to the brands I shop with” – Gen Z spending habits (part 2)
Following our latest Gen Z webinar, we explore what college students are buying this semester, plus shopping trends and more. Earlier this month, ...
“I budget myself based on what I earn” – Gen Z spending habits (part 1)
Following our latest Gen Z webinar, we explore how college students like to spend their dollars during key events like Back to School ...
How do college students really feel about the Covid-19 vaccine?
We explore the reasons for vaccine hesitancy among young Americans, and why brands with a large Gen Z following can help. Vaccine hesitation ...
How to market to Gen Z consumers this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve had a chance ...
Vogue Online Shopping Night – bring on round two!
Fashion, beauty, lifestyle and homewares brands, it’s time for the next instalment of Vogue Online Shopping Night – here’s everything you need to ...