How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Tag: Social Media
Using Social Media To Attract, Engage and Retain Gen Z
The world of social media is ever-evolving. For Gen Z, it’s not just their number one form of communication – it’s where they ...
De-Influencing and Content Creators: The Power of Authenticity for Gen Z on TikTok
Thanks to scandals and oversaturation, trust in influencers is decreasing amongst Gen Zers. They’re craving authenticity and connection, and content creators are having ...
Pin It, Win It: Engaging Gen Z Through Pinterest and Creators
We know that social media platforms TikTok and Instagram are hitting the spot with Gen Z, and Reddit users are on the rise, ...
Engaging Gen Z With Creator Marketing
Creator marketing isn’t anything new for brands, but doing it successfully is becoming increasingly challenging. The landscape is vast, ever-changing, and, (dare we ...
Round Up | June ECommerce Moments of the Month
It’s finally starting to feel like summer – school is (nearly) out, the days are getting longer and Gen Z is spending more ...
Creators, Creators, Creators: 3 Top Tips To Unlock Success with Gen Z
Did you know that 75% of Gen Z follow content creators? Yep – it’s official: creators are your gateway path to capturing this ...
Round Up | April’s Best Gen Z Marketing Campaigns
April is over, the days are lighter, and summer is nearly here: celebrations are in store. And what better way to celebrate than ...
Trend Alert: Lemon8
Word on the street is that there’s a new kid on the social media block… It would be pretty surprising if you missed ...
5 Influencers Impacting The Lives Of Gen Z
Influencer marketing is a fantastic way of engaging your young audiences and communicating with them in a relatable, accessible way, and we love discussing the ...
Round Up | January’s Best Marketing Campaigns
New year, new campaigns! It might be February (where did the time go?!), but we’re officially settled into 2023, and it’s already time ...
How to Use Influencers to Supercharge Your Performance Marketing
It’s no secret that young consumers are losing faith in traditional advertising models – and that rings just as true in affiliate marketing. ...