Everything you
need to drive results
this festive season

Days
Hours
Mins
Secs

This page will cover:

  1. Headline stats to help you win
  2. Festive ecommerce dates for your diary
  3. How to get results from your festive marketing
  4. The ultimate guide to festive
85%of Gen Z are planning to buy gifts for others this festive season
72%of Gen Z think the rising cost of living will impact their festive spending

We all want to capture Gen Z’s attention this holiday season.
Adapting marketing strategies to resonate with both their generosity
and financial caution can help capture the attention and loyalty
for the festive season and beyond.

Plan your goals, budget, and campaigns with precision, ensuring you’re ready to captivate the majority of Gen Z shoppers who are eager to embrace festive vibes early. Get ahead and watch your holiday campaigns sparkle with success.

How to get results from your festive marketing

Categories Gen Z are planning to buy gifts from

Beauty and skincare

UK
68%
US
58%

Fashion

UK
66%
US
68%

Health and wellness

UK
43%
US
36%

Gaming

UK
41%
US
47%

Food and nutrition

UK
39%
US
33%

Technology

UK
36%
US
45%

Platform

Where Gen Z prefer to
shop

In store
50%
Phone browser
37%
App
13%

Platforms Gen Z prefer for festive marketing

TikTok
#1
Instagram & YouTube
#2
Facebook
#3

Gen Z prefers to see marketing for Christmas in…

November is the peak month for Gen Z festive marketing

UK
53%
US
58%

December is borderline to late to show festive marketing!

UK
21%
US
20%

The ultimate guide to festive marketing

Discover proven marketing strategies that will help you boost your holiday sales in our brand new guide.

Download now

What you need to know to get results from your festive student marketing

82% of UK students and 92% of US students would shop with a brand they’d never bought from before just because they offered a student discount over the festive period.
82% of UK students and 89% of US students placed affordable pricing at the top of their 
festive wish list.
71% of UK students and 82% of US students will shop around for the best prices this festive season.

Festive marketing blogs

Keep up to date in the run-up to the big day with all our latest blogs.

Deep dive into more festive ecommerce tips

In this report, find out how to grab their attention in an oversaturated market and retain their loyalty all year round.

Download now

Festive marketing resources

Dive into downloadable resources to help you maximise your Gen Z festive campaigns.

Supercharge your festive student marketing with Student Beans

Book a Demo