Insights
Browse the latest insights to find out what matters in students’ world right now and to continue in your journey to cementing your place as a student-favourite brand.
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Resources

Brand Partner Case Study: Domino’s
After the success of their first Student Beans Creators campaign, Dominos invested in creators once more to support the launch…

Brand Partner Case Study: Junkyard Golf
Junkyard Golf worked with Student Beans to increase brand awareness and conversion with their Gen Z audience. Their focus was…

Brand Partner Case Study: Simply Cake Co
Simply Cake Co partnered with Student Beans to increase awareness and engagement among the student demographic. Their main KPI was…
Blog

YMS New York | A Youth Marketing Event Like No Other
At Student Beans, we’re always looking ahead (the world of youth marketing is never still, after all…). It’s just a mere…

Supercharge Your Gen Z Marketing With This All-Star Speaker Line Up
Marked your calendar for the 20th of March 2024 yet? Yep – ICYMI, we’re returning to the Big Apple for…

How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend…
Webinars

From Purpose to Profit: Leveraging Social Impact for a Thriving Ecommerce Strategy
Unlock the secrets to transform your ecommerce strategy from mere transactions to meaningful impact. Find out how your brand can…

Youth Trends 2023 Live!
To reach Gen Z, your marketing has to be at the cutting-edge of youth culture. Youth Trends 2023 Live! will…

Pin It, Win It: Engaging Gen Z Through Pinterest & Creators
The creator economy is currently worth over $104 billion and growing. And with Gen Z users up 40% year-on-year on…
Student Stories

Summer Reclaimed: The Trailer
The trailer for summer has landed. Brought to you by Student Beans, learn what Gen Z students have got planned…

Freshers: Maliha’s Experience
Maliha, a sixth-form student who is planning to study medicine, reveals her shopping habits and plans for Freshers 2021 in…

Back to School: Rachel’s Experience
After dealing with significant COVID-19-related disruption throughout her senior year of high school, Rachel is excited for the change of…
Content Hubs

Welcome Week Hub
Welcome Week Hub Welcome Week 2022 is fast approaching – so we’ve collated all our helpful Welcome Week resources for…

Summer Spending Hub
Summer Spending Hub You’ve heard of Black Friday, Freshers, and the January sales – now it’s time to meet April…

Back to School Hub
Back to School Your gateway to 20m college students We’ve been nurturing students through college for over 15 years. One…

Festive Hub
FESTIVEHUB 2022 Power up your festive marketing with Student Beans’ Gen Z insights Get stuck in with our top student…

Freshers Hub
Freshers Your catalyst for Gen Z’s lifelong loyalty For brands, Freshers 2022 represents a unique opportunity – it’s your chance…

New Year, New Habits Hub
New Year, New Habits Hub Gen Z kicks off the new year with healthy optimism – and a healthy bank…