Brand Guidelines

Thanks for your interest in Student Beans. We have a few guidelines for using our brand. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them.

The primary application of the Student Beans logo is black. When placed over dark background colours use our white logo. Our logo has no fill colour. Please ensure the logo is placed free from any distracting elements showing through the letters.

Clear Space

As a standalone mark, the logo should maintain a minimum of one character height distance from all other objects. Measure from the top of the uppercase S or B.

In copy

Do not use the logo as part of a sentence within a block of copy. You can, however, use the logo at the end of a short descriptor, such as “Get 15% off with Student Beans”

Terminology

We communicate as Student Beans.

Calling all savvy students! We’ve partnered with Student Beans so you can save for the important things, like supporting your coffee addiction.

Woah there, student! Don’t pay full price — we’ve partnered with Student Beans to save you $$$

Hey, students! No need to budget, we’ve got you big discounts with Student Beans!

What do students love more than coffee beans? Student Beans! That’s right, we’ve got student discount.

Hey students! Don’t worry about blowing your budgets — we’ve got Student Beans discount.

Any questions?

If you have any questions about anything in this guide, you are missing any assets you need or you are unsure if your communication best represents the Student Beans brand, please contact your account manager.

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