Brand Guidelines

Thanks for your interest in Student Beans. We have a few guidelines for using our brand. See below for guidance on how to use our logo in promotions, product name and messaging structure — please take a moment to familiarise yourself with them.

Our Logo

The primary application of the Student Beans logo is black. When placed over dark background colours use our white logo. Our logo has no fill colour. Please ensure the logo is placed free from any distracting elements showing through the letters.

Clear Space

As a standalone mark, the logo should maintain a minimum of one character height distance from all other objects. Measure from the top of the uppercase S or B.

In copy

Do not use the logo as part of a sentence within a block of copy. You can, however, use the logo at the end of a short descriptor, such as “Get 15% off with Student Beans”


We communicate as Student Beans.

If a user needs to log in with their Student Beans account details this is always referred to as ‘Student Beans’. Example: To access our student discount, log in with Student Beans

When promoting a discount the saving is made with Student Beans. Example: 20% Student Discount. Get your code now from Student Beans

If a user is required to display their digital photo iD card or input their iD number this is referred to as ‘Student Beans iD / Student Beans iD number’ respectively. Example: When shopping in-store, show your Student Beans iD at the till point to get 15% off

Any questions?

If you have any questions about anything in this guide, you are missing any assets you need or you are unsure if your communication best represents the Student Beans brand, please contact your account manager.

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