Top 3 Trends for Gen Z’s Summer 2023
Young people across the world are looking forward to their summer holidays and vacations – it’s a break from an education, a time ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
YMS New York | A Youth Marketing Event Like No Other
At Student Beans, we’re always looking ahead (the world of youth marketing is never still, after all…). It’s just a mere few months until ...
Supercharge Your Gen Z Marketing With This All-Star Speaker Line Up
Marked your calendar for the 20th of March 2024 yet? Yep – ICYMI, we’re returning to the Big Apple for the 13th edition ...
How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
Using Social Media To Attract, Engage and Retain Gen Z
The world of social media is ever-evolving. For Gen Z, it’s not just their number one form of communication – it’s where they ...
Unlocking Intimacy: The Sex Lives of Gen Zers
Back in January, before the hazy, rose-scented fumes of Valentine’s Day, we decided to conduct some research. The focus? The love lives of ...
What Trends Will Impact Gen Z’s Shopping Habits This Festive Season?
Magnum sales are through the roof, you’ve cracked out the flip flops and you’re frantically googling if it’s mandatory to go to work ...
De-Influencing and Content Creators: The Power of Authenticity for Gen Z on TikTok
Thanks to scandals and oversaturation, trust in influencers is decreasing amongst Gen Zers. They’re craving authenticity and connection, and content creators are having ...
How Can Brands Tackle the Youth Mental Health Crisis?
Gen Z are not only key consumers of your brand, but they’re the future of your workplace, the next world leaders, and the ...
Pin It, Win It: Engaging Gen Z Through Pinterest and Creators
We know that social media platforms TikTok and Instagram are hitting the spot with Gen Z, and Reddit users are on the rise, ...
How Brands Are Supporting Gen Z’s Mental Health
Brands need to be doing more to support the mental health of Gen Z, according to new research. The study from Voxburner, the ...
Engaging Gen Z With Creator Marketing
Creator marketing isn’t anything new for brands, but doing it successfully is becoming increasingly challenging. The landscape is vast, ever-changing, and, (dare we ...