A Quick Wins Guide to Marketing to Gen Z During the Holidays

Mince pies, glittery clothes, cold nights and mulled wine. It’s been over 40 years since Andy Williams called the holiday season “the most wonderful time of the year” – and you know what? The statement still rings true.

The holiday season is also known for being the biggest spending period of the year. From November onwards, Gen Z spend across every vertical will shoot up. They’ve got gifts to buy, deals to secure and places to be…

However: let’s be clear. It’s a saturated market. Almost every brand will be vying for Gen Z spend this holiday season – and who can blame them, when this cohort has an estimated $360 billion in purchasing power? That’s why it’s key to ensure your brand is standing out and hitting the right notes.

In this guide, we’ll share three quick wins on how to secure Gen Z loyalty this festive season. With exclusive Student Beans data, success stories and more, this is your go-to festive guide to reach young consumers.