Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.
- All
- Case Studies
- Checklists
- Guides
- Infographics
- Research Reports
- Webinars
We’re joined by Freshers 2019 veterans, Bulk Powders, to discuss how to make that crucial first impression on students – through influencer marketing, tactical discounts and revenue-driving media.
Keep your 2020 Freshers marketing campaign on track with this practical resource. Tick off key activities as you complete them to ensure you don’t miss a trick this autumn.
As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.
Keep your Back to School marketing campaign on track and don’t miss a trick! With the biggest period in the student marketing calendar nearing, our Marketing Checklist will guide you to success.
The start of a new school year is the most important time of year in the student marketing calendar. Delve into our insights and practical advice to prepare your strongest Back to School campaign yet.
This collaborative report reveals six key trends that show how changing attitudes and behaviours among young people are impacting industries ranging from retail and ecommerce to media and technology.
We’ve compiled success stories from some of the fastest-growing global brands who all have one thing in common. Student markeing has been a strong focus in each brand’s journey.
When one of America’s leading meal kit companies realized broadening their audience would be crucial to achieving their ambitious next steps, they turned to Student Beans.
Since partnering with Student Beans, the fastest-growing smartphone manufacturer in the US has taken the student market by storm and has seen triple-figure student revenue growth as a result.
Discover how e.l.f Cosmetics fended off the competition to overcome their challenge of retaining loyal customers to ensure a continued fast growth rate, winning students over in the process.
Gymshark identified students as a crucial market if they were to achieve ambitious growth plans. Find out how their partnership with Student Beans helped them to reach their goals.
With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the UK brands who have adapted and are now thriving.
With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the US brands who have adapted and are now thriving.
With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the AU brands who have adapted and are now thriving.
COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on UK-based university students’ education, health, spending and social lives with our handy infographic.
COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on US college students’ education, health, spending and social lives with our handy infographic.
Introducing Gen Z students. Get to know the shopping and spending habits of this cohort of young people and learn how to engage them with your marketing campaigns.
Download a special tech and mobile-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the tech and mobile industry have when it comes to marketing to Gen Z.
Download a special entertainment-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the entertainment industry have when it comes to marketing to Gen Z.
Download a special health and beauty-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the health and beauty industry have when it comes to marketing to Gen Z.
Download a special food and drink-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the food and drink industry have when it comes to marketing to Gen Z.
Download a special fashion-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the fashion industry have when it comes to marketing to Gen Z.
The 2019 instalment of our sister companies Youth Trends Report (UK) reveals the emerging trends your brand should be aware of. Plus, we reveal the brands 16-24’s are most passionate about.
We release the findings of our sister companies research on 3,000 16-24’s based in the US. Uncovering students views on the years emerging trends across lifestyle, content, and innovation.
These are the most effective student marketing strategies in use today, as revealed by our survey of brand marketers who are actively targeting the youth market.
Student spending power is set at more than $404 billion a year. They’re an attractive demographic to target; uncover their views and experiences on shopping and spending across categories.
The student market is valuable. We’ve researched the latest student shopping and spending habits and are sharing their views on everything from online shopping and social media to travel and eating out.