The results are in! It’s time to see where Gen Z’s head is at this quarter when it comes to how they perceive your brand compared with your biggest competitors in the US. Reveal the latest Youth Brand Affinity scores.
A must-read for US brands looking to engage with Gen Zs this Valentine’s Day and beyond. Take a deep dive into how 16-24-year-olds approach the world of dating – and examine how this affects their spending across multiple verticals.
With dedicated spaces for you to plan your campaign and tick off key milestones, the Valentine’s Day Campaign Planner is the perfect asset to organise your thoughts and create your best Valentine’s Day campaign to date.
When students’ income lands in their bank account, it’s a big deal. Most make their final loan drop span the summer months and this guide will help to put your brand on students shopping lists over this time.
From festivals to sports, reading to gaming – this guide is an entertainment brand go-to. Get under the skin of students summer spending in your sector and secure your share of the £240 million spent on entertainment.
Student spending on tech is at an annual high – only slightly behind Christmas levels – during the summer months. Arm yourself with the insights to get your tech or mobile brand noticed at a time when students are willing to spend.
Fashion is students biggest discretionary spending category – but competition is high. Take a look at how students approach shopping for fashion over summer, and how this differs to the rest of the year.
Self-care is high on Gen Zs agenda – and their significant spending in this category reflects this. Get behind the scenes access to student spending across health, beauty and fitness over the warmer months.
For students, food and drink is an essential, a way of socialising, and a fitness consideration all at once – and they have different budgets and considerations depending on which of these they are focusing on. Our summer spending guide reveals all.
Are you in the brainstorming phase of planning your next Gen Z marketing campaign or initiative? Great! This planner will help spur your creativity, ensure you’re aligned with Gen Z’s values and keep you on track!
For Gen Z, fashion is an important way to express themselves – and it’s their biggest discretionary spending category. This report reveals students priorities when it comes to picking up the latest fashion pieces.
As a generation born into an increasingly-globalized world, Gen Z has a healthy attitude towards travel. Find out what motivates these student adventurers to spend big – and what factors do they consider before investing in a trip?
Understand Gen Zs priorities when it comes to affordability, quality and trust, and learn how tech and mobile products are revolutionizing education, social lives and more during the COVID-19 pandemic.
This entertainment-focused snapshot includes everything you need to know about what the 37 million US college students do for fun. Contextualize your brand within their lives as you learn the events on their wishlists, and their go-to activities for downtime with friends.
It’s crucial to focus your Gen Z strategy on who you want to target within this huge demographic. Our student personas give you a better sense of which subcultures align with your brand. After all, once you know who you’re talking to, the rest is easy.
The student experience looks different depending on where in Australia you are. Regardless of location, Welcome Week is approaching and here’s how your brand can support students as they begin a new chapter.
When it comes to festive marketing, there’s no one-size-fits-all approach. Whatever you’ve got planned this year, and wherever you are in the world, take some inspiration from a diverse range of brands successes.
Gen Z will have 100’s of gift guides to browse – but here’s one just for you. With a variety of media placements to choose from to position your brand in front of cheery students, select a combo that complements your existing marketing.
Have you got targeted solus emails scheduled, social media posts locked in and off-page coverage to raise awareness of your student-specific festive offer? With lots of moving part, our marketing checklist will keep your campaign on track.
How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their wishlists? Is there a way to approach festive marketing sensitively? Our festive guide reveals all.
As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.
COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on UK-based university students’ education, health, spending and social lives with our handy infographic.
The student market is valuable. We’ve researched the latest student shopping and spending habits and are sharing their views on everything from online shopping and social media to travel and eating out.