Resources

Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.

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Youth Brand Affinity Tracker Q1 2021 | US Edition

The results are in! It’s time to see where Gen Z’s head is at this quarter when it comes to how they perceive your brand compared with your biggest competitors in the US. Reveal the latest Youth Brand Affinity scores.

Youth Brand Affinity Tracker Q1 2021 | UK Edition

The second wave of research has been released, and there has been a shift in the way Gen Z view brands in their favourite sectors. Check-in with the latest Youth Brand Affinity scores.

ROI Calculator

Want to know the impact launching a student program could make for your top line? Calculate your ROI with Student Beans verification technology today!

Gen Z Dating Trends – UK

Get up-to-date insights from Student Beans’ annual survey, exploring everything from how young people date to how this affects their spending. 

Gen Z Dating Trends – US

A must-read for US brands looking to engage with Gen Zs this Valentine’s Day and beyond. Take a deep dive into how 16-24-year-olds approach the world of dating – and examine how this affects their spending across multiple verticals.

Valentine’s Case Studies

Find out how Lovehoney and Bluebella made a striking impression on student consumers by partnering with Student Beans.

Valentine’s Campaign Planner

With dedicated spaces for you to plan your campaign and tick off key milestones, the Valentine’s Day Campaign Planner is the perfect asset to organise your thoughts and create your best Valentine’s Day campaign to date.

A Guide to Gen Z’s Summer Spending

When students’ income lands in their bank account, it’s a big deal. Most make their final loan drop span the summer months and this guide will help to put your brand on students shopping lists over this time.

April Loan Drop in Numbers

April Loan Drop is significant, not only for students, but for brands, too. To illustrate this, we’ve broken down the loan drop in numbers – to reveal the value of this event in the student calendar.

Summer Spending: Entertainment

From festivals to sports, reading to gaming – this guide is an entertainment brand go-to. Get under the skin of students summer spending in your sector and secure your share of the £240 million spent on entertainment.

Summer Spending: Tech & Mobile

Student spending on tech is at an annual high – only slightly behind Christmas levels – during the summer months. Arm yourself with the insights to get your tech or mobile brand noticed at a time when students are willing to spend.

Summer Spending: Fashion

Fashion is students biggest discretionary spending category – but competition is high. Take a look at how students approach shopping for fashion over summer, and how this differs to the rest of the year.

Summer Spending: Health & Beauty

Self-care is high on Gen Zs agenda – and their significant spending in this category reflects this. Get behind the scenes access to student spending across health, beauty and fitness over the warmer months.

Summer Spending: Food & Drink

For students, food and drink is an essential, a way of socialising, and a fitness consideration all at once – and they have different budgets and considerations depending on which of these they are focusing on. Our summer spending guide reveals all.

New Year, New Habits Guide for Nutrition brands

When it comes to Gen Z’s nutrition habits there are lots of myths to unpick. Time to find out what’s cooking – and what’s off the menu – to help your brand whip up a healthy 2021 marketing strategy.

New Year, New Habits Guide for Fitness brands

As young people commit to a multitude of healthy habits for 2021, it’s time for fitness brands to review their strategy. Do Gen Z resonate with your brand? Could you be doing more? Find out!

New Year, New Habits Guide for Tech brands

Tech is a hugely important part of Gen Z’s day to day life. This isn’t changing for 2021. But there are new opportunities for tech brands to get closer than ever to young people…

New Year, New Habits Guide for Athleisure & Loungewear brands

Gen Z have grown even closer to loungewear and athleisure brands, as chilled and sporty outfits become there everyday go to’s. Discover what will and won’t fly with Gen Z in 2021.

New Year, New Habits

With a new year comes the opportunity for a fresh start. Revamp your marketing for 2021, with Gen Z at its heart, to future-proof your brand.

Gen Z Campaign Planner

Are you in the brainstorming phase of planning your next Gen Z marketing campaign or initiative? Great! This planner will help spur your creativity, ensure you’re aligned with Gen Z’s values and keep you on track!

Youth Brand Affinity Tracker Q4 2020 | UK Edition

Within the sectors most important to Gen Z, we’re tracking brand performance over time. Benchmark your brand against industry leaders in the UK, and understand the reasons behind shifting sentiments.

Youth Brand Affinity Tracker Q4 2020 | US Edition

Within the sectors most important to Gen Z, we’re tracking brand performance over time. Benchmark your brand against industry leaders in the US, and understand the reasons behind shifting sentiments.

US Student Shopping Report 2020

Packed with nationally-representative insights into student marketing, student spending, social media and more, the Student Shopping Report is your definitive guide to the next generation.

US Student Shopping Report: Fashion Focus

For Gen Z, fashion is an important way to express themselves – and it’s their biggest discretionary spending category. This report reveals students priorities when it comes to picking up the latest fashion pieces.

US Student Shopping Report: Travel Focus

As a generation born into an increasingly-globalized world, Gen Z has a healthy attitude towards travel. Find out what motivates these student adventurers to spend big – and what factors do they consider before investing in a trip?

US Student Shopping Report: Health & Beauty Focus

For health and beauty brands looking to boost conversions and generate loyalty within the next generation, this edition of the Student Shopping Report includes must-read insights.

US Student Shopping Report: Food & Drink Focus

In this special Food & Drink edition of the Student Shopping Report by Student Beans, find out what’s on the menu – and what’s off the table – for Gen Z students as they define their eating habits.

US Student Shopping Report: Tech & Mobile Focus

Understand Gen Zs priorities when it comes to affordability, quality and trust, and learn how tech and mobile products are revolutionizing education, social lives and more during the COVID-19 pandemic.

US Student Shopping Report: Entertainment Focus

This entertainment-focused snapshot includes everything you need to know about what the 37 million US college students do for fun. Contextualize your brand within their lives as you learn the events on their wishlists, and their go-to activities for downtime with friends.

US Student Personas

It’s crucial to focus your Gen Z strategy on who you want to target within this huge demographic. Our student personas give you a better sense of which subcultures align with your brand. After all, once you know who you’re talking to, the rest is easy.

Welcome Week 2021: The Ultimate Guide

The student experience looks different depending on where in Australia you are. Regardless of location, Welcome Week is approaching and here’s how your brand can support students as they begin a new chapter.

Festive Success Stories

When it comes to festive marketing, there’s no one-size-fits-all approach. Whatever you’ve got planned this year, and wherever you are in the world, take some inspiration from a diverse range of brands successes.

Ultimate Festive Gift Guide for Brands

Gen Z will have 100’s of gift guides to browse – but here’s one just for you. With a variety of media placements to choose from to position your brand in front of cheery students, select a combo that complements your existing marketing.

Festive Marketing Checklist

Have you got targeted solus emails scheduled, social media posts locked in and off-page coverage to raise awareness of your student-specific festive offer? With lots of moving part, our marketing checklist will keep your campaign on track.

Festive Guide 2020

How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their wishlists? Is there a way to approach festive marketing sensitively? Our festive guide reveals all.

Case Study Pack 2020: UK Brands

With every brand, comes a new challenge. Discover the role Student Beans has played in helping 4 well-known brands in the UK overcome unique challenges to win over Gen Z consumers.

Cyber Week AU 2020: Brand Playbook

A blueprint to inform your Australian Cyber Week strategy, our Brand Playbook will help optimise your campaign to convert browsing students into paying customers.

UK Brand Partner Case Study: Alton Towers & Thorpe Park

Faced with a challenge to reposition themselves as more than a family day out. Alton Towers & Thorpe Park found a solution to attract groups of thrillseeking students with their own spending power.

UK Brand Partner Case Study: EE

Mobile pioneers, EE set out on a journey to encourage Gen Z students to spend in a new category; broadband and mobile. The solution? A data-driven student loyalty program spanning multiple channels.

UK Brand Partner Case Study: LOOKFANTASTIC

Already favoured by Millenials, LOOKFANTASTIC has well and truly won Gen Z over by making their favourite luxury beauty brands more accessible. The result? A 200% overnight growth in revenue.

UK Brand Partner Case Study: & Other Stories

& Other Stories faced the challenge of convincing students to make long term investments in their wardrobes. Out of this, their collaboration with Student Beans was born.

Cyber Week US 2020: Marketing Checklist

Running a Cyber Week promotion in the US? This checklist will set you up for success with Gen Z during the transaction filled days that surround Black Friday and Cyber Monday.

Cyber Week US: Campaign Success Stories

Wondering what last year’s top performing brands all had in common? We’re sharing the secrets behind the most popular deals with the student audience so that you can take a leaf out of their book.

Cyber Week US 2020: Brand Playbook

A record number of Gen Z consumers are expected to show up for this year’s Cyber Week sales. Optimise your campaign for students based in the US with our Brand Playbook.

Cyber Week UK 2020: Marketing Checklist

Running a Cyber Week promotion in the UK? Don’t miss a trick this year with our checklist, designed to keep your campaign on track to convert deal-hungry students this November.

Cyber Week UK: Campaign Success Stories

Check out 2019’s hall of fame, including household names, Gymshark, MyProtein, Benefit and Boohoo. Find out what made their campaign stand out from the rest.

Cyber Week UK 2020: Brand Playbook

The definitive guide to mastering your student marketing strategy this Cyber Week, ensuring that your brand shows up for students based in the UK this year.

Unlocking student consumers for Freshers 2020

We’re joined by Freshers 2019 veterans, Bulk Powders, to discuss how to make that crucial first impression on students – through influencer marketing, tactical discounts and revenue-driving media.

Freshers 2020: Marketing Checklist

Keep your 2020 Freshers marketing campaign on track with this practical resource. Tick off key activities as you complete them to ensure you don’t miss a trick this autumn.

Freshers 2020: The Ultimate Guide

As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.

Back to School Marketing Checklist

Keep your Back to School marketing campaign on track and don’t miss a trick! With the biggest period in the student marketing calendar nearing, our Marketing Checklist will guide you to success.

Back to School 2020: The Ultimate Guide

The start of a new school year is the most important time of year in the student marketing calendar. Delve into our insights and practical advice to prepare your strongest Back to School campaign yet.

Youth Trends Report 2020: UK Edition

This collaborative report reveals six key trends that show how changing attitudes and behaviours among young people are impacting industries ranging from retail and ecommerce to media and technology.

Case Study Pack 2020: US Brands

We’ve compiled success stories from some of the fastest-growing global brands who all have one thing in common. Student markeing has been a strong focus in each brand’s journey.

US Brand Partner Case Study: Home Chef

When one of America’s leading meal kit companies realized broadening their audience would be crucial to achieving their ambitious next steps, they turned to Student Beans.

US Brand Partner Case Study: OnePlus

Since partnering with Student Beans, the fastest-growing smartphone manufacturer in the US has taken the student market by storm and has seen triple-figure student revenue growth as a result.

US Brand Partner Case Study: e.l.f Cosmetics

Discover how e.l.f Cosmetics fended off the competition to overcome their challenge of retaining loyal customers to ensure a continued fast growth rate, winning students over in the process.

US Brand Partner Case Study: Gymshark

Gymshark identified students as a crucial market if they were to achieve ambitious growth plans. Find out how their partnership with Student Beans helped them to reach their goals.

Adapting your UK student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the UK brands who have adapted and are now thriving.

Adapting your US student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the US brands who have adapted and are now thriving.

Adapting your AU student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the AU brands who have adapted and are now thriving.

UK student life during the pandemic

COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on UK-based university students’ education, health, spending and social lives with our handy infographic.

US student life during the pandemic

COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on US college students’ education, health, spending and social lives with our handy infographic.

A Beginner’s Guide to Generation Z

Introducing Gen Z students. Get to know the shopping and spending habits of this cohort of young people and learn how to engage them with your marketing campaigns.

Youth Trends Report 2020: Tech & Mobile Preview

Download a special tech and mobile-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the tech and mobile industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Entertainment Preview

Download a special entertainment-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the entertainment industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Health & Beauty Preview

Download a special health and beauty-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the health and beauty industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Food & Drink Preview

Download a special food and drink-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the food and drink industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Fashion Preview

Download a special fashion-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the fashion industry have when it comes to marketing to Gen Z.

Youth Trends Report 2019: UK Edition

The 2019 instalment of our sister companies Youth Trends Report (UK) reveals the emerging trends your brand should be aware of. Plus, we reveal the brands 16-24’s are most passionate about.

Youth Trends Report 2019: US Edition

We release the findings of our sister companies research on 3,000 16-24’s based in the US. Uncovering students views on the years emerging trends across lifestyle, content, and innovation.

The State of Student Marketing 2019

These are the most effective student marketing strategies in use today, as revealed by our survey of brand marketers who are actively targeting the youth market.

Student Shopping Report 2018: US Edition

Student spending power is set at more than $404 billion a year. They’re an attractive demographic to target; uncover their views and experiences on shopping and spending across categories.

Student Shopping Report 2018: UK Edition

The student market is valuable. We’ve researched the latest student shopping and spending habits and are sharing their views on everything from online shopping and social media to travel and eating out.