Bringing joy and impulse buying back to shopping: 4 Strategies to Hypercharge Ecommerce for Gen Z
Nearly half of Gen Z shoppers now buy things online that they used to buy in-store and 70% say they will continue to ...
Resources
Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.
Embracing the Phygital: How marketers can earn Gen Z’s attention in an omnichannel world
In partnership with Marketing Dive, this playbook delves deep into the post-pandemic omnichannel world that we live in - exploring how brands can ...
The US Gen Z student market
The essential starting point for anyone looking to find out more about Gen Z students, this quickfire visual guide takes you on a ...
The UK Gen Z student market
When figuring out your Gen Z strategy, it can be difficult to know where to start. We’d recommend starting with the numbers – ...
The AU Gen Z student market
Combining young Gen Zs from a whole host of backgrounds, there’s nothing quite like the Aussie student demographic. But when it comes to ...
Top 11 Gen Z Campaigns
We are excited to present the best 11 Gen Z campaigns for 2020 and 2021, as decided by real Gen Z students. Delve ...
A Marketers Guide to Singles Day
As the world's biggest and most profitable shopping event, this is definitely one to put into your diary. Get ready for Singles Day; ...
How to win big with Gen Z this Cyber Week
After a year like 2020, Black Friday and the days surrounding it will be high on Gen Z student’s agenda this year. Access ...
Black Friday 2021: Key Shopping Themes
With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers will be retail ...
A Marketers Guide to Click Frenzy: the Main Event
The final Click Frenzy of the year is not one to be missed, so we’ve pulled together a useful snapshot of everything you ...
US Agency Guide
College students are at a pivotal point in their lives. With more brands to choose from than ever before, we know it can ...
UK Agency Guide
Gen Z are the next generation of consumers – no matter the brand, these young people will inherit the world. And as students, ...
UK Affiliate Guide
Gen Z students could just be the transformative factor in your affiliate marketing strategy. In this guide, find out exactly who Gen Z ...
US Affiliate Guide
If there's one demographic to watch at the moment, it's Gen Z college students. In this guide, we'll provide a whistle-stop-tour for US ...
Student Beans in 2 minutes
We’re a technology company that offers a media service - and in just two minutes, find out how we are brands' gateway to ...
A Marketers Guide to Afterpay Day
Zoom in on the latest brand to get involved in the flash sale action - Afterpay. For students, Afterpay Day is another key ...
Affiliate Performance Benchmarking Report | UK | February 2021
Our monthly look at the performance trends of Student Beans UK merchants has landed for February 2021. Get up to date AOV's and ...
The Ultimate Guide to Generation Z
Introducing Gen Z students. Get to know the shopping and spending habits of this cohort of young people and learn how to engage ...