Freshers Guide 2022
As Freshers 2022 approaches, join Student Beans in welcoming 2.4 million UK students back to campus. In this guide, you’ll find all of ...
Resources
Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.
Aussie Events Guide
Packed with useful insights and research on key online shopping events that take place throughout the year. This guide will run you through ...
Student Beans: Global Campaign Pack
Our Global Campaign Pack is your route to unleashing showstopping student marketing at all the right times. Within it, you’ll find: Our top-line ...
Summer Reclaimed: The Trailer
The trailer for summer has landed. Brought to you by Student Beans, learn what Gen Z students have got planned for summer 2022.
Gen Z and omnichannel strategy
TikTok feeds. PR stunts in malls. Via an on-campus promotional stall. Through the mouthpiece of an up-and-coming nano influencer, or in a tastefully ...
Back to School: a guide for brands
Back to School 2022 is just around the corner – and students from all year groups are getting ready for a return to ...
Three ways student discounts benefit US brands
If you’re considering launching a student discount program for your brand, you might be thinking – “what’s in it for us?”. Well, as ...
UK Summer Spending Explained
UK students have different financial circumstances to most adults – with three loan drops per year and a lot of free time between ...
Beyond the discount
At Student Beans, empowering students to thrive is our mission – and if you’ve got this far, you’ll know that we do that ...
The Future of Ecommerce: in numbers
Now that Gen Zs are active consumers, ecommerce is set to change like never before. As one of the largest and most powerful ...
Gen Z and The Future of Ecommerce
Gen Zs are well on their way to becoming the largest generation on earth – and with their spending power growing day by ...
The evolution of nanoinfluencers: how to optimise your marketing to reach Gen Z
Student Beans research shows that 74% of Gen Zs don’t trust influencers to give them an honest perspective on a product or brand. ...
Youth Brand Affinity Tracker Q1 2022 | US Edition
Our research shows which brands 16-24s are planning to spend money on over the next three months, which brands they’re most likely to ...
Youth Brand Affinity Tracker Q1 2022 | UK Edition
After a tough 2020, the pressure was on to achieve record profits as the economy bounced back, but retailers were hit with a ...
Brand Partner Case Study: Ryderwear
Sports clothing retailer Ryderwear had a goal to increase their awareness and conversions with Gen Z students in Australia. They partnered with Student ...
Brand Partner Case Study: Houston Astros
Working closely with our Customer Success team, find out how Houston Astros drove a 229% uplift in MoM revenue from their student consumers.
Brand Partner Case Study: Huawei
In an increasingly competitive landscape, mobile brands must do everything they can to win the loyalty of digitally native Gen Zs. And convincing ...
Brand Partner Case Study: Hairburst
Hairburst, a leading healthy hair brand in the UK,partnered with Student Beans to help accelerate growthby building awareness with the student demographic. Having ...