Superdrug: proving the power of in-store student discounts
One of the biggest myths we hear about Gen Z is that they always shop online. On the contrary, Gen Z students are ...
Resources
Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.
Get Gen Z’s take on Valentine’s Day – UK
Ready to make Gen Z students fall in love with your brand this Valentine’s Day? Step right this way…
Get Gen Z’s take on Valentine’s Day – US
Understand how you can win Gen Zs’ hearts this Valentine’s Day by accessing our insights on dating trends, sector spending and more.
Brand Partner Video Testimonial: Contiki
Simon Llanos, Chief Marketing Officer at Contiki reflects on the travel brand’s partnership with Student Beans.
Gen Z Dating Trends – UK
Get up-to-date insights from Student Beans' annual survey, exploring everything from how young people date to how this affects their spending.
Gen Z Dating Trends – US
A must-read for US brands looking to engage with Gen Zs this Valentine's Day and beyond. Take a deep dive into how 16-24-year-olds ...
12 Days of Insights
The 12 Days of Insights will be a whistle-stop-tour of TikTok, Phygital, market sizing and more. You’ll hear from Gen Z panelists, brand ...
Brand Partner Case Study: Silk Maison
Learn how we worked with Silk Maison to create a two-pronged solution, leveraging out conversion optimization technology and media suite, to student engagement ...
Authenticity: through Gen Zs’ eyes
What does authenticity actually mean - and how can you be authentic in the eyes of Gen Z? We asked our Gen Z ...
Brand Partner Case Study: Boohoo
App technology is growing at a rapid rate. That’s why fashion brand Boohoo were quick to launch our in-app verification technology, Student Beans ...
Brand Partner Case Study: Papier
Looking to take the global Gen Z audience by storm? Papier knows all about that. The UK-based stationery brand took their student discount ...
Brand Partner Case Study: Lounge Underwear
What does it take to be a Gen Z go-to? Lounge Underwear has certainly figured it out. The lingerie ecommerce brand quickly rose ...
Welcome Week 2022: Ultimate Guide
Expectations are high for Welcome Week 2022. Are you ready for this crucial event in the student calendar? Download our ultimate guide to ...
Welcome Week: Quick-Fire Video Explainer
Get the lowdown on all the key themes for Welcome Week 2022 - to help you win the hearts of Gen Z consumers ...
Festive Guide for Marketers
How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their wishlists? Is there ...
Bringing joy and impulse buying back to shopping: 4 Strategies to Hypercharge Ecommerce for Gen Z
Nearly half of Gen Z shoppers now buy things online that they used to buy in-store and 70% say they will continue to ...
Embracing the Phygital: How marketers can earn Gen Z’s attention in an omnichannel world
In partnership with Marketing Dive, this playbook delves deep into the post-pandemic omnichannel world that we live in - exploring how brands can ...
The US Gen Z student market
The essential starting point for anyone looking to find out more about Gen Z students, this quickfire visual guide takes you on a ...