As a generation born into an increasingly-globalized world, Gen Z has a healthy attitude towards travel. Find out what motivates these student adventurers to spend big – and what factors do they consider before investing in a trip?
Understand Gen Zs priorities when it comes to affordability, quality and trust, and learn how tech and mobile products are revolutionizing education, social lives and more during the COVID-19 pandemic.
This entertainment-focused snapshot includes everything you need to know about what the 37 million US college students do for fun. Contextualize your brand within their lives as you learn the events on their wishlists, and their go-to activities for downtime with friends.
It’s crucial to focus your Gen Z strategy on who you want to target within this huge demographic. Our student personas give you a better sense of which subcultures align with your brand. After all, once you know who you’re talking to, the rest is easy.
The student experience looks different depending on where in Australia you are. Regardless of location, Welcome Week is approaching and here’s how your brand can support students as they begin a new chapter.
When it comes to festive marketing, there’s no one-size-fits-all approach. Whatever you’ve got planned this year, and wherever you are in the world, take some inspiration from a diverse range of brands successes.
Gen Z will have 100’s of gift guides to browse – but here’s one just for you. With a variety of media placements to choose from to position your brand in front of cheery students, select a combo that complements your existing marketing.
Have you got targeted solus emails scheduled, social media posts locked in and off-page coverage to raise awareness of your student-specific festive offer? With lots of moving part, our marketing checklist will keep your campaign on track.
How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their wishlists? Is there a way to approach festive marketing sensitively? Our festive guide reveals all.
As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.
COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on UK-based university students’ education, health, spending and social lives with our handy infographic.
The student market is valuable. We’ve researched the latest student shopping and spending habits and are sharing their views on everything from online shopping and social media to travel and eating out.