Resources

Research reports, guides, infographics, and more to help you build and optimise your student marketing strategy. Position your brand as a student-favourite and stand out in a crowded marketplace.

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Case Study Pack 2020: UK Brands

With every brand, comes a new challenge. Discover the role Student Beans has played in helping 4 well-known brands in the UK overcome unique challenges to win over Gen Z consumers.

Cyber Week AU 2020: Brand Playbook

A blueprint to inform your Australian Cyber Week strategy, our Brand Playbook will help optimise your campaign to convert browsing students into paying customers.

UK Brand Partner Case Study: Alton Towers & Thorpe Park

Faced with a challenge to reposition themselves as more than a family day out. Alton Towers & Thorpe Park found a solution to attract groups of thrillseeking students with their own spending power.

UK Brand Partner Case Study: EE

Mobile pioneers, EE set out on a journey to encourage Gen Z students to spend in a new category; broadband and mobile. The solution? A data-driven student loyalty program spanning multiple channels.

UK Brand Partner Case Study: LOOKFANTASTIC

Already favoured by Millenials, LOOKFANTASTIC has well and truly won Gen Z over by making their favourite luxury beauty brands more accessible. The result? A 200% overnight growth in revenue.

UK Brand Partner Case Study: & Other Stories

& Other Stories faced the challenge of convincing students to make long term investments in their wardrobes. Out of this, their collaboration with Student Beans was born.

Cyber Week US 2020: Marketing Checklist

Running a Cyber Week promotion in the US? This checklist will set you up for success with Gen Z during the transaction filled days that surround Black Friday and Cyber Monday.

Cyber Week US: Campaign Success Stories

Wondering what last year’s top performing brands all had in common? We’re sharing the secrets behind the most popular deals with the student audience so that you can take a leaf out of their book.

Cyber Week US 2020: Brand Playbook

A record number of Gen Z consumers are expected to show up for this year’s Cyber Week sales. Optimise your campaign for students based in the US with our Brand Playbook.

Cyber Week UK 2020: Marketing Checklist

Running a Cyber Week promotion in the UK? Don’t miss a trick this year with our checklist, designed to keep your campaign on track to convert deal-hungry students this November.

Cyber Week UK: Campaign Success Stories

Check out 2019’s hall of fame, including household names, Gymshark, MyProtein, Benefit and Boohoo. Find out what made their campaign stand out from the rest.

Cyber Week UK 2020: Brand Playbook

The definitive guide to mastering your student marketing strategy this Cyber Week, ensuring that your brand shows up for students based in the UK this year.

Unlocking student consumers for Freshers 2020

We’re joined by Freshers 2019 veterans, Bulk Powders, to discuss how to make that crucial first impression on students – through influencer marketing, tactical discounts and revenue-driving media.

Freshers 2020: Marketing Checklist

Keep your 2020 Freshers marketing campaign on track with this practical resource. Tick off key activities as you complete them to ensure you don’t miss a trick this autumn.

Freshers 2020: The Ultimate Guide

As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.

Back to School Marketing Checklist

Keep your Back to School marketing campaign on track and don’t miss a trick! With the biggest period in the student marketing calendar nearing, our Marketing Checklist will guide you to success.

Back to School 2020: The Ultimate Guide

The start of a new school year is the most important time of year in the student marketing calendar. Delve into our insights and practical advice to prepare your strongest Back to School campaign yet.

Youth Trends Report 2020: UK Edition

This collaborative report reveals six key trends that show how changing attitudes and behaviours among young people are impacting industries ranging from retail and ecommerce to media and technology.

Case Study Pack 2020: US Brands

We’ve compiled success stories from some of the fastest-growing global brands who all have one thing in common. Student markeing has been a strong focus in each brand’s journey.

US Brand Partner Case Study: Home Chef

When one of America’s leading meal kit companies realized broadening their audience would be crucial to achieving their ambitious next steps, they turned to Student Beans.

US Brand Partner Case Study: OnePlus

Since partnering with Student Beans, the fastest-growing smartphone manufacturer in the US has taken the student market by storm and has seen triple-figure student revenue growth as a result.

US Brand Partner Case Study: e.l.f Cosmetics

Discover how e.l.f Cosmetics fended off the competition to overcome their challenge of retaining loyal customers to ensure a continued fast growth rate, winning students over in the process.

US Brand Partner Case Study: Gymshark

Gymshark identified students as a crucial market if they were to achieve ambitious growth plans. Find out how their partnership with Student Beans helped them to reach their goals.

Adapting your UK student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the UK brands who have adapted and are now thriving.

Adapting your US student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the US brands who have adapted and are now thriving.

Adapting your AU student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the AU brands who have adapted and are now thriving.

UK student life during the pandemic

COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on UK-based university students’ education, health, spending and social lives with our handy infographic.

US student life during the pandemic

COVID-19 has been particularly unsettling for students. Get to grips with the true impact it’s had on US college students’ education, health, spending and social lives with our handy infographic.

A Beginner’s Guide to Generation Z

Introducing Gen Z students. Get to know the shopping and spending habits of this cohort of young people and learn how to engage them with your marketing campaigns.

Youth Trends Report 2020: Tech & Mobile Preview

Download a special tech and mobile-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the tech and mobile industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Entertainment Preview

Download a special entertainment-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the entertainment industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Health & Beauty Preview

Download a special health and beauty-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the health and beauty industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Food & Drink Preview

Download a special food and drink-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the food and drink industry have when it comes to marketing to Gen Z.

Youth Trends Report 2020: Fashion Preview

Download a special fashion-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the fashion industry have when it comes to marketing to Gen Z.

Youth Trends Report 2019: UK Edition

The 2019 instalment of our sister companies Youth Trends Report (UK) reveals the emerging trends your brand should be aware of. Plus, we reveal the brands 16-24’s are most passionate about.

Youth Trends Report 2019: US Edition

We release the findings of our sister companies research on 3,000 16-24’s based in the US. Uncovering students views on the years emerging trends across lifestyle, content, and innovation.

The State of Student Marketing 2019

These are the most effective student marketing strategies in use today, as revealed by our survey of brand marketers who are actively targeting the youth market.

Student Shopping Report 2018: US Edition

Student spending power is set at more than $404 billion a year. They’re an attractive demographic to target; uncover their views and experiences on shopping and spending across categories.

Student Shopping Report 2018: UK Edition

The student market is valuable. We’ve researched the latest student shopping and spending habits and are sharing their views on everything from online shopping and social media to travel and eating out.