Victoria Owen

Victoria Owen (she/her) is the B2B Content Marketing and SEO Lead at Student Beans. She has bundles of experience in content writing, production and strategy with a huge passion for all things youth marketing.
In her spare time, Victoria loves sewing with an aim to stitch and design her own wardrobe (to very varied success).

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Round Up | June ECommerce Moments of the Month

Brand Spotlight Jul 4th, 2023

It’s finally starting to feel like summer – school is (nearly) out, the days are getting longer and Gen Z is spending more ...

Female Social Media Creator Recording Herself with a Smartphone

Trend Alert: Fanfix – What Is It and Why Are Gen Z Flocking To Sign Up?

Campaign Radar Apr 27th, 2023

Fanfix is the latest content creator marketplace making waves for Gen Z. But what exactly is it? And what do brands need to ...

How Events Can Help You Learn About Marketing To Gen Z

Marketing to Students Feb 13th, 2023

Discover why you NEED to be at Youth Marketing Strategy, the world's biggest youth marketing event series.

Get ready for Black Friday 2022

Campaign Radar Sep 13th, 2022

Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2022 - especially when it comes ...

Five last-minute tips to supercharge your Black Friday marketing

Campaign Radar 5 min read

As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.

Young male student appearing stressed as he looks at laptop

Trend alert: the youth debt crisis

Gen Z Trends Aug 10th, 2022

Amid the current cost of living crisis, there’s more worrying news about the state of Gen Z’s finances, as some shocking stats are ...

Two females, one who identifies as Gen Z and one who is a Millennial

Facts About Millennials that Definitely Don’t Apply to Gen Z

Marketing to Students 4 min read

Millennials and Gen Z are often spoken about as though they’re the same generation, but in fact there are some distinct difference between ...

Five Ways to Improve your Brand’s TikTok Strategy

Marketing to Students 5 min read

We share 5 key ways that you can be improving your brand’s TikTok strategy, from using your analytics to jumping on trending audios.

Five Tips to Improve your Youth Marketing Strategy

Marketing to Students 3 min read

Discover top tips for youth marketers and brands following Voxburner's YMS22 LDN event, where leading global brands shared words of wisdom.

Three fashion trends that Gen Z just aren’t buying anymore

Gen Z Trends 4 min read

From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...

Gen Z’s 2022 travel plans explained

Gen Z Trends 5 min read

It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students are finally able ...

Freshers 2022: the early trends to look out for

Campaign Radar 3 min read

This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...

Victoria Owen

Drive your biggest growth yet this Festive Season