Events are back and bigger than ever, and we couldn’t be happier! Events, whether online or in-person, are a great way to connect with other likeminded individuals, push boundaries, gain new perspectives and, most importantly, get some free food. Events within the youth marketing industry are incredibly beneficial to marketers within the sector. But what exactly can you learn by attending one?
Why should I care about marketing to Gen Z?
We could go on and on, but essentially, Gen Z are the future for your brand. Their spending habits, financial approaches, interests and passions are shaping the future of consumerism. Plus, they’re the business leaders of tomorrow!
Gen Z are also key spenders right now – despite the cost of living crisis and cuts to their spending, Gen Z are still willing to invest their hard earned money into the brands they know and love. If Gen Z love your brand, they’re loyal for life!
Ultimately, your behaviour impacts how Gen Z views your brand and their spending habits, so their approval should mean everything to you. Gen Z insights should underpin your approach to youth marketing, and at Student Beans we focus on the need-to-know topics and work to empower youth marketers to connect with Gen Z students.
Which youth marketing event should I attend?
So glad you asked! At Student Beans, we’re huge fans and supporters of the Youth Marketing Strategy (YMS) events. The world’s largest youth marketing conference, YMS offers marketers the latest insights, freshest ideas and invaluable networking opportunities. All with the purpose to really drive your Gen Z marketing strategy forward.
YMS is for anyone and everyone looking to better understand, engage and target the Gen Z audience.
Why you NEED to be at the next Youth Marketing Strategy event…
So what does this mean for you? Well, here are eight ways YMS can help you market to Gen Z.
1. Understand the demographic better.
Learn about the trends impacting 16-24s, what’s important to them and find out what the future holds.
2. Get introduced to new things happening in the industry.
Youth marketing events are for all sectors, however niche or new. For example, previous sessions at Youth Marketing Strategy (YMS) have explored the metaverse, fashion & retail, recruitment, entertainment, education… the list goes on! Check out the agendas for YMS’ upcoming New York City and London events.
3. Meet the experts
Events like YMS put youth marketing front and centre, and even give you the opportunity to pick Gen Z brains IRL! Past speakers from YMS Events include Kelliesha White (Depop), Milimo Banji (CEO at TapIn), Eve Williams (CMO at eBay), Winston T Marshall (Netflix), Lucie Cave (Chief Content Officer at Bauer Media) and Manny Toro (Soundcloud).
4. Network with those who share your goals
Everyone at Youth Marketing Strategy events have the same goal in mind – to connect with and empower Gen Z. At these events, you’ll be joined by CXOs, VPs, Directors, Heads of Marketing, Department Leaders and Managers from leading brands and exciting start-ups from all around the world!
5. It’s an opportunity to escape the office!
Whether you work from an office or at home, getting away from your desk will undoubtedly inspire you and give you a fresh outlook on the ideas and content you’re producing.
6. The opportunity to meet Gen Zers!
YMS events are your chance to meet Gen Zers, speak to them directly and ask your burning marketing questions. The best bit about YMS are the panel sessions which include young people, and the ‘Ask Gen Z Anything’ sessions!
7. There’ll be an event near you…
YMS events feature all over the world, from London and Berlin to New York and Los Angeles, so there’s something for everyone.
8. And it doesn’t stop there…
Using those new contacts you’ve made, you can continue the conversation with other like-minded, inspiring individuals, and even connect with those cool speakers that you listened to for year-round inspiration!
See – we told you. Events are where it’s at!
Student Beans are proud sponsors of Youth Marketing Strategy, the world’s largest B2B youth marketing event. Tickets are on sale now for events in New York City and London.
