Let’s Get Digital: Capture Gen Z Spend
Gen Z lives and breathes the digital world. From how they learn, to how they shop, everything they do is inspired by online ...
Tag: Gen Z Shopping
Your Guide to the UK January Loan Drop 2024
Freshers’ Week, Christmas, Black Friday and graduations are all events in the student calendar that hold significant weight, but what about the three ...
How To Optimise Your Student Discount in Time for Black Friday
The countdown is officially on: we’re in the month of Black Friday and Cyber Monday. Gen Zers around the world will be pulling ...
Christmas, Cosiness, Comfort: Why Nostalgia is Fuelling Gen Z Events
In 60 seconds… Gen Z events, such as birthdays and Christmas, are being increasingly fuelled by nostalgia thanks to the chaos and intensity ...
What’s on Gen Z’s Festive Wishlist for 2023?
In 60 seconds… Fashion, beauty and technology are set to be the biggest sectors that Gen Z will be asking from this festive ...
How to Drive Repeat Purchases From Your Black Friday Success
In 60 seconds… ICYMI, we’re officially deep into November, and drawing closer to the biggest spending holiday of the year: Black Friday and ...
True or False? Unmasking Gen Z’s Attitudes To Black Friday & Cyber Monday
Black Friday and Cyber Monday is the biggest date in the spending calendar for Gen Z – in fact, a massive 75% shared ...
7 Great Christmas Marketing Campaigns For Gen Z From 2022
Festive adverts, much like mince pies, cold weather and sugary-flavoured hot drinks, are an indisputable marker of the holiday season. We know there’s ...
Ecommerce Brands Gen Z Loves For Holiday Shopping
The festive period is the biggest spending period in Gen Z’s calendars. It’s the time for hot chocolates, fairy lights and Michael Bublé ...
From First Click to Conversion During Black Friday | Driving Student Sales For Affiliate and Performance Marketers
Black Friday. The day that students spend money, save money, treat themselves, and get ahead with their Christmas shopping. It’s one of the ...
How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns