Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...
Tag: Gen Z Shopping
Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...
Ecommerce moments of the week: digital love, perfume brainwaves, and Gen Z-commerce done right
And just like that, we’re back. With a waft of perfume, a chic Scandi outfit and a few candid questions, our Ecommerce moments ...
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite gone to plan, ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...
Gen Z and retail: what does the future look like for department stores?
Department stores and online marketplaces have many things in common – they both cater to multiple verticals, and both aim to be a ...
Ecommerce moments of the week: digital wardrobes, new brand launches, Deliveroo developments, and more
This week, we’re highlighting Deliveroo’s new restaurant opening, and the latest extension to the Bonobos brand. Plus, we delve into the evolution of ...
Does Gen Z actually care about the metaverse?
Suddenly, it seems like the metaverse is everywhere – and with Gen Zs depicted as the likely inheritors of this virtual world, we ...
Back to School: why your brand should be involved
It’s time to start thinking about the biggest event in the student calendar – Back to School. Here, we provide an overview of ...