Get ready for Black Friday 2022
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2022 - especially when it comes ...
Tag: Gen Z Shopping
Five last-minute tips to supercharge your Black Friday marketing
As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.
How to market to Gen Z students this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. As we finalise plans for ...
Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...
Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...
Ecommerce moments of the week: digital love, perfume brainwaves, and Gen Z-commerce done right
And just like that, we’re back. With a waft of perfume, a chic Scandi outfit and a few candid questions, our Ecommerce moments ...
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite gone to plan, ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...
Gen Z and retail: what does the future look like for department stores?
Department stores and online marketplaces have many things in common – they both cater to multiple verticals, and both aim to be a ...