Gen Z in numbers – Aussie student income, outgoing and more
Delve into our latest set of quantitative data to discover exactly what student income looks like – as well as what students are ...
Tag: Gen Z Shopping
The Gen Z gifters and where to find them
With the festive season fast approaching, we’re taking a deep dive into the spending habits of Gen Z gifters – focusing in on ...
Singles’ Day – how does this event appeal to Gen Zs?
As the summer spending period gets underway, we’re shining a light on a shopping sales event that has grown in popularity in Australia ...
Three trends that will dominate Gen Zs’ festive wishlists in 2021
Gifting season is approaching at a rapid rate. But what festive items are Gen Zs lusting after in 2021? Here are our top ...
Click Frenzy: the Main Event – are you ready for it?
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period is fast approaching, ...
This is Halloween (according to Gen Z)
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s what they’ll be ...
“I’m very loyal to the brands I shop with” – Gen Z spending habits (part 2)
Following our latest Gen Z webinar, we explore what college students are buying this semester, plus shopping trends and more. Earlier this month, ...
“I budget myself based on what I earn” – Gen Z spending habits (part 1)
Following our latest Gen Z webinar, we explore how college students like to spend their dollars during key events like Back to School ...
How to market to Gen Z consumers this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve had a chance ...
Vogue Online Shopping Night – bring on round two!
Fashion, beauty, lifestyle and homewares brands, it’s time for the next instalment of Vogue Online Shopping Night – here’s everything you need to ...
Know your tribe – the Gen Z apprentices
Brands, here’s everything you need to know about Gen Z apprentices in Australia – including insights on their spending habits, income sources, and ...
Get ready for Black Friday 2021
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2021 – especially when it comes ...