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Top five subscription brands making it into Gen Z’s mailboxes

Gen Z students inherited their purchasing power in a time of instant gratification – yet they have a remarkable affinity for subscription brands. Here are five that are landing in their mailboxes on a regular...

Event snapshot: Click Frenzy Mayhem

With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...

“Maybe 2021 is the year of the double Freshers ” – key takeaways from our webinar with Domino’s

Last week, during our first Student Beans webinar, we sat down with Domino’s to talk about gamification, adaptation and Gen Z strategy. Here are some of the highlights. If done correctly, gamification can have the same...

Click Frenzy Travel: a guide for brands

Click Frenzy Travel is a chance for brands to redefine how holidays work in the new normal – here’s everything you need to know about the upcoming event:  While we may not be able to venture out into the world...

Get ready for Vogue Online Shopping Night

Fashion, beauty, lifestyle and homewares brands, time to get ready – this one is for you. Next month sees the first instalment of Vogue Online Shopping Night – the ultimate shopping sales event for fashion...

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

Gen Z beauty: affordability, ethics… and a little bit of fun

Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...

The Netflix effect: how streaming services influence Gen Z spending

From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

Gen Z and luxury fashion: five reasons why it’s taken off

From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...

Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

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