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Your questions answered: How the pandemic affects US college students

Since the beginning of the coronavirus pandemic, our clients and friends throughout the student marketing industry have been coming to us with questions about how the crisis was impacting students’ education, social lives, and spending...

5 things people say about students that are totally untrue

Each generation of students is unique, which means it’s very important for us here at Student Beans to always be up-to-date on the latest trends and consumer behaviours of our global student network, and to share these insights...

5 retail innovations bringing Gen Z back to the mall

Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and this means they’ve grown up with access to a whole world of retail options thanks to the rise of...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...

Students purchasing decisions: what makes them click the ‘buy’ button?

The cliché about students is that they have little money, and most of that goes on alcohol and fast food. Actually, that view is pretty outdated. Now you understand how today’s college student shop online, it’s time to dig...

The food trends taking over college campuses

Food is a passion and an important part of daily life for college students, from following the latest food trends to socialising over a meal with friends. In our first-hand student shopping research into the US student market, we delved...

A college student’s take on tech

Students and technology go hand in hand. Given, tech and mobile is a key spending category for the student consumers, it’s important for us here at Student Beans to stay up-to-date on the latest consumer trends for this market. As well...

How today’s college students shop online

Here at Student Beans, we make it a priority to keep up-to-date with the latest student consumer trends, including how students like to shop and what brands can do to maximise their student sales. It’s likely you’ve found...

Valentine’s Day: Building love and loyalty with Gen Z

Whether you love it or loathe it, the day of PDA is fast approaching and many of our most loved brands are bursting at the seams to get noticed by their consumers. With 4 in 5 Brits* (79%) planning to celebrate Valentine’s Day this year,...

5 Student Beans features our users love

Creating features and content that our student users love is a priority for us here at Student Beans, so we’re always happy when we receive a glowing review on the app store, or hear positive feedback from students at events such as our...

5 things this year’s Freshers will do before they start uni

As UCAS reported, 230,320 18-year-olds have so far applied to start their undergraduate studies at UK universities this year. The influx of new students, known as Freshers, makes September the most important time of the year for any...

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