Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
Tag: Gen Z Shopping
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite gone to plan, ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...
Gen Z and retail: what does the future look like for department stores?
Department stores and online marketplaces have many things in common – they both cater to multiple verticals, and both aim to be a ...
Ecommerce moments of the week: digital wardrobes, new brand launches, Deliveroo developments, and more
This week, we’re highlighting Deliveroo’s new restaurant opening, and the latest extension to the Bonobos brand. Plus, we delve into the evolution of ...
Does Gen Z actually care about the metaverse?
Suddenly, it seems like the metaverse is everywhere – and with Gen Zs depicted as the likely inheritors of this virtual world, we ...
Back to School: why your brand should be involved
It’s time to start thinking about the biggest event in the student calendar – Back to School. Here, we provide an overview of ...
Ecommerce moments of the week: WeChat goes global, Delta goes BNPL, and NFTs hit the runway
The world of ecommerce is truly thriving at the moment. This week features two runways (fashion and airport) and one social giant. Don’t ...
Ecommerce moments of the week: livestream shopping, second-hand luxury, and the future of digital dating
This week, we highlight one fashion brand that’s trying its hand at livestream shopping, and the luxury resale brand that’s changing the game ...
Last-minute tips for smashing your Welcome Week campaign
Time is ticking – Welcome Week is almost here! Here are some last-minute tips that will help you boost your engagement with students ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns