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Know your audience: three ways to verify students

In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to this with students than it is with many other demographics.  Why verify...

Event snapshot: Click Frenzy Mayhem

With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...

Revealed: the French brands leading the way with COVID hardship student discounts

Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. Several French supermarket brands are leading the way in...

Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

Three ways to impact your revenue needle with Student Beans

When it comes to driving sales and revenues from Gen Z students, we’ve got you covered. Here are just three ways Student Beans can help you to move that needle and smash your brand’s goals. There are loads of different...

Discount check: what are students requesting this month?

Every month, Student Beans checks in with our student users to see which brands they’d like to run a student discount program. This month, takeaway, homewares and beauty brands are at the top of their wishlists....

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

5 things to think about before you offer a student discount

So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...

7 reasons your brand should offer a student discount

Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...

Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

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