Five last-minute tips to supercharge your Black Friday marketing
As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.
Tag: Discount
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
Last-minute tips for smashing your Welcome Week campaign
Time is ticking – Welcome Week is almost here! Here are some last-minute tips that will help you boost your engagement with students ...
Gen Z spending: spring break edition
Tap into our Gen Z insights to see which verticals students will be spending in during this year’s spring break. Spring break is ...
Welcome Week 2022: what’s on a student’s shopping list?
Tap into our student insights to see what students will be buying for Welcome Week – and when. When will students be shopping ...
“I’m a big sneaker fan, so brands like Foot Locker and Nike are on my list” – highlights from our Gift like a Gen Z webinar
Last week, we sat down with a panel of Gen Z college students to hear all about their expectations for this year’s holiday ...
Singles’ Day – how does this event appeal to Gen Zs?
As the summer spending period gets underway, we’re shining a light on a shopping sales event that has grown in popularity in Australia ...
Click Frenzy: the Main Event – are you ready for it?
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period is fast approaching, ...
Best Black Friday campaigns – 2020 edition
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity ...
Know your audience: three ways to verify students
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...
Event snapshot: Click Frenzy Mayhem
With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead ...
Revealed: the French brands leading the way with COVID hardship student discounts
Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. ...