So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...
Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...
Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...
If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...
Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...
Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. We’ve learnt a lot from looking at what discounts they have requested over the past six...
Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....
Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...
Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...
With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...
When it comes to innovation in ecommerce, there’s one country that’s definitely leading the way. China has pioneered concepts such as social shopping, chat commerce, live streams and much more. They are also known for their huge online...
As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...