Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening next month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

Is chivalry dead? Get to grips with Gen Z dating trends

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...

Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Australian border closure: what this means for international students

Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s spending and the start of the first semester in a few weeks time....

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...