Rising Inflation, Shrinking Budgets: 3 Ways To Drive Student Sales
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
Tag: Student Research
Gen Z Activists: How are Young People Protesting?
Modern life and technology has undoubtedly changed the face of protesting and allowed for new ways of demanding change, both for better and ...
5 Ways you can Improve your Brand’s Email Strategy
Today, we’re asking why email marketing is important, share our top tips for supercharging your emails and look at the brands who are ...
10 Questions we’ll be Answering in our 2022 US Youth Trends Report
Gen Z is a generation made up of individuals who are constantly changing and adapting to suit the world we live in. Whether ...
10 Key Takeaways from our UK Youth Trends Report 2022
The UK Youth Trends Report is our annual review of the emerging trends that are impacting the lives of 16-24s and the opportunities ...
Digital Detox: Why Gen Z Brands are Logging off Social Media
Brands such as ASOS and influencers such as Emma Chamberlain rely on social media to reach 16-24s, but Gen Z might want to ...
Trend alert: the youth debt crisis
Amid the current cost of living crisis, there’s more worrying news about the state of Gen Z’s finances, as some shocking stats are ...
Gen Z’s 2022 travel plans explained
It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students are finally able ...
Know your tribe: mature students
We often talk about Gen Z students here at Student Beans – but there are currently around 250,000 mature students enrolled in UK ...
Gen Z and International Women’s Day – a deep dive
Gen Zs are right at the heart of breaking down gender binaries and stereotypes – which is why this International Women’s Day, we ...
Does Gen Z actually care about the metaverse?
Suddenly, it seems like the metaverse is everywhere – and with Gen Zs depicted as the likely inheritors of this virtual world, we ...
How are Gen Z redefining festival culture?
After two years of major uncertainty, festival season is coming back in full force. But how are Gen Zs feeling about it? And ...