What is Zero-Party Data & Why Should Your Brand Care?
Well, it’s officially 2024 – and there’s no topic more exciting to kick off the new year than that of…data. Ok, you might’ve ...
Tag: Student Research
Inside The Mind Of A Gen Z: Key Learnings
At Student Beans, we’d consider ourselves pretty well-versed in the Gen Z game. However, we don’t just speak Gen Z’s language: we inform ...
How Can Brands Tackle the Youth Mental Health Crisis?
Gen Z are not only key consumers of your brand, but they’re the future of your workplace, the next world leaders, and the ...
Gen Z Events: The Generation Redefining Festival Culture
Festivals and events have long been a favourable spring and summer activity amongst Gen Z. They offer a chance for young people to ...
Rising Inflation, Shrinking Budgets: 3 Ways To Drive Student Sales
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
Gen Z Activists: How are Young People Protesting?
Modern life and technology has undoubtedly changed the face of protesting and allowed for new ways of demanding change, both for better and ...
5 Ways you can Improve your Brand’s Email Strategy
Today, we’re asking why email marketing is important, share our top tips for supercharging your emails and look at the brands who are ...
10 Questions we’ll be Answering in our 2022 US Youth Trends Report
Gen Z is a generation made up of individuals who are constantly changing and adapting to suit the world we live in. Whether ...
10 Key Takeaways from our UK Youth Trends Report 2022
The UK Youth Trends Report is our annual review of the emerging trends that are impacting the lives of 16-24s and the opportunities ...
Digital Detox: Why Gen Z Brands are Logging off Social Media
Brands such as ASOS and influencers such as Emma Chamberlain rely on social media to reach 16-24s, but Gen Z might want to ...
Trend alert: the youth debt crisis
Amid the current cost of living crisis, there’s more worrying news about the state of Gen Z’s finances, as some shocking stats are ...
Gen Z’s 2022 travel plans explained
It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students are finally able ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns