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Get ready for Click Frenzy Julove

Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers. Here’s everything you need to know: 

Click Frenzy Julove: an overview

With EOFY sales dominating June, Click Frenzy’s annual July sale creates that bit of a buzz once the main deals and discounts have faded away. If EOFY is a marathon, Julove is a sprint – Click Frenzy’s own deals tend to last for their typical 53-hour window expect lots of consumer activity in a short period of time. Gamification is a huge part of all Click Frenzy events – the biggest discounts are only available in small quantities, which creates atmosphere and competition.

The appeal for students

As winter sets in, Julove is the perfect chance for financially-savvy students to get a wardrobe refresh. July also coincides with the start of a new semester for the majority of students – making it a great time for them to pick up study supplies and tech items. Plus, as Julove is a relatively new event in the flash sale calendar, it’s a great chance for brands to take a strong student-facing stance at the start of a new academic session.

three students sat at a table with their laptop

Over half of students said they look for a discount more often since the pandemic took hold, and 62% of students’ monthly spending goes on discretionary (non-essential) items. So, events like Click Frenzy Julove are perfect for brands looking to engage with Gen Z students and increase student revenue.

Key takeaways for brands

Gen Z students are very financially savvy – and they love anything exclusive. This year, embrace the Frenzy. Introduce time or quantity limits to your student offers, or even consider launching a student-specific competition to speak to their competitive spirit.

As well as being financially savvy, Gen Zs are digital natives – 75% browse online stores and 32% make an online purchase at least once a week. 99% of Australian students also use social media, so building this into your strategy is an absolute must in order to engage with young consumers. Be sure to create a pre-event buzz over on their favourite platforms – YouTube, Instagram, TikTok and Snapchat.

Get the full lowdown on all the best shopping sales events for your brand to get involved in – and how they appeal to Gen Z students – by downloading our Aussie Events Guide today.

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