Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your...
Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers....
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...
Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so. As quickly as those...
Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...
Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...
While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...
The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...
As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...
Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...
20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...
2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...