Five last-minute tips to supercharge your Black Friday marketing
‘Tis the season for holiday marketing! As we hurtle towards Black Friday, make sure you’re ready with a marketing plan that speaks to ...
Tag: Retail Experience
Vogue Online Shopping Night – bring on round two!
Fashion, beauty, lifestyle and homewares brands, it’s time for the next instalment of Vogue Online Shopping Night – here’s everything you need to ...
Get ready for Black Friday 2021
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2021 – especially when it comes ...
“Students were a huge part of our US expansion” – key takeaways from our exclusive webinar with Princess Polly
Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits ...
Get ready for Click Frenzy Julove
Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The ...
Ecommerce post-pandemic: will Gen Z students continue to shop online?
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly ...
Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere
Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and ...
Gen Z beauty: affordability, ethics… and a little bit of fun
Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re ...
Depop, Gen Z and the vintage style revival
Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at ...
Millennials love department stores – but what about Gen Z?
While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to ...
Consumers are embracing gamification – and so should you.
The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, ...
Black Friday in lockdown: a guide
As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to ...