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Ecommerce post-pandemic: will Gen Z students continue to shop online? 

While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...

Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere

Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so.  As quickly as those...

Gen Z beauty: affordability, ethics… and a little bit of fun

Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re sacrificing ethics. From the moment they picked up their first makeup brushes,...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

Consumers are embracing gamification – and so should you.

The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

What physical retail must do to get young consumers back in-store

2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...

5 retail innovations bringing Gen Z back to the mall

Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and this means they’ve grown up with access to a whole world of retail options thanks to the rise of...

6 things that every restaurant will be doing differently by 2021

At Student Beans, we work with restaurants including Chipotle, Belgo and Planet Hollywood to offer students around the world the best deals on the food they love. Plus, we love to eat out and try new restaurants ourselves, so we make it...

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