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The Gen Z college student market in numbers – US edition

Sizing up the US student market is no simple feat, but we’ve only gone and done it. Get quantitative data on student income and student spending by sector – and see for yourself the true value of Generation Z....

“Snapchat is my biggest form of communication” – Social media trends according to Gen Z

With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their way around each platform. Here’s a rundown of what’s hot on social, according to your next...

Afterpay Day – are you ready for it?

With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay Day. Here’s how you can win big with Gen Z students for this year’s flash sale. Afterpay...

Gen Z and authenticity – a lesson in keeping it real

Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to engage with the next generation of consumers, being authentic is key to making the right...

Princess Polly wears the crown – Q&A with Kim Zorn

We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is such a valuable demographic for brands to engage with. Here, Kim answers all your questions on social media,...

Three trends that will define Gen Zs’ post-pandemic spending

With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....

A quick-fire guide to Back to School student spending

As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in on the action with our top tips and insights.  During their college years, students...

Gen Z and the gender pay gap

The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender pay gap for the first time. Could they be the generation to close it? Gender pay gap: the...

Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z

The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter.  Food and drink was one sector...

TikTok – the ultimate online community for Gen Z

TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...

From Glasto to Freshers – the virtual events rocking Gen Zs’ world

The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic of the past, there are a few larger virtual events that Gen Zs intend to take into their futures Having...

“Students were a huge part of our US expansion” – key takeaways from our exclusive webinar with Princess Polly

Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your...

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