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Student Interview: find out what Marco looks for in a brand

Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...

A date for your diary: End of Financial Year sales

Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

Four brands making waves with Gen Z students – app style

We explore some of the brands that are taking the app world by storm – and how this technology widely app(eals) to the Gen Z audience. App technology has developed massively over the last few years. Nowadays,...

Back to School 2021: what will the college experience look like?

Using our latest student insights, we uncover what the 2021 college experience will look like for new and existing students. Starting college is a huge moment for students. It’s a pivotal point in a young person’s...

Get ready for Back to School 2021

After a year like 2020, this year’s new and existing college students will be looking to you to make the 2021 Back to School season one to remember. It’s been a year like no other for college students. Any student who...

Event snapshot: Click Frenzy Mayhem

With Click Frenzy Mayhem just around the corner, find out how your brand can get involved and engage with Gen Z students ahead of the Winter vacation. Once students have browsed cheap staycations deals and holiday...

Moving with the times: the Disney+ and YouTube generation

Most Gen Zs won’t remember a world without Disney and YouTube – but how have these brands managed to maintain a solid momentum with today’s teens and young adults? Most people alive today don’t know a world...

Know your audience: a guide to Australian Gen Zs

Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...

How Gen Z are changing the influencer landscape

Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...

Travel and COVID-19: three ways Uber read the room

The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...

What is Clubhouse? A three-minute guide for Gen Z brands

There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...

We empower our global network of Gen Z students to thrive – and so can you

The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...

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