Friends over followers: the rising Gen Z trend of micro-influencers
There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where ...
Tag: Social Media
Unpacking Gen Z’s favorite social media platforms
As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – ...
How Gen Z voters shaped the US election
With a record turnout spanning every state, Gen Z came out in force to shape their future in the US election last week. ...
Social media ads and Gen Z
If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no ...
Pop quiz: Gen Z vs Millennials
They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do ...
Gen Z influencers: a lesson in keeping it real
Back in 2018, an influencer marketing campaign by Listerine temporarily broke the Internet. The images featured a series of content creators surrounded by ...
What is Dark Social?
Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – ...
Pop quiz: do you know the key Cyber Week trends for 2020?
Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure ...
Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela
Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health ...
How students are leading change through the Black Lives Matter movement
The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number ...
Should ecommerce brands be using Instagram’s new Shops feature?
As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have ...
How UK student life has been transformed by the COVID-19 pandemic
One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns