Being real on social media – the dos and the don’ts
Being honest and transparent online is important to Gen Zs, who we know spend a considerable amount of their time on social. Here, ...
Being honest and transparent online is important to Gen Zs, who we know spend a considerable amount of their time on social. Here, ...
Last week, Student Beans Head of Brand and Comms, Will Weeks, and Key Account Manager, Ellie Simpson, led an insightful discussion covering all ...
Gen Z has inherited a body-shaming problem decades in the making. Could their relentless approach to acceptance spell the end of dangerous advertising? ...
Following recent coverage surrounding blackfishing – we’re exploring what exactly this term means, where it came from and how Gen Zs are reacting. ...
In light of Black History Month here in the UK, we’re taking a look at some of the Gen Z role models in ...
It’s Black History Month here in the UK, so we’re shining a light on the where, when and why of this commemorative occasion ...
With the festive season fast approaching, we’re taking a deep dive into the spending habits of Gen Z gifters – focusing in on ...
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period is fast approaching, ...
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s what they’ll be ...
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity ...
A recent Wall Street Journal report revealed the widespread and damaging effects that Instagram is having on Gen Zs in the US and ...
Following our latest Gen Z webinar, we explore what college students are buying this semester, plus shopping trends and more. Earlier this month, ...
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