Quiz: Gen Z health check for brands
If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this ...
If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this ...
There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out ...
Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and ...
Our Youth Brand Youth Affinity Tracker puts affordable beauty at the top of Gen Z’s list – but that doesn’t necessarily mean they’re ...
Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s ...
From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As ...
We know that Gen Zs are drawn to gamification – but how do they feel about actual gaming? Our newly-launched Youth Brand Affinity ...
Our Youth Brand Affinity Tracker shows that one in three students has bought an Apple product within the last three months. Just what ...
Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at ...
While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to ...
From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite ...
The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, ...
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