Afterpay Day – are you ready for it?
With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay ...
Tag: Gen Z Shopping
Gen Z and authenticity – a lesson in keeping it real
Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to ...
Princess Polly wears the crown – Q&A with Kim Zorn
We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is ...
Three trends that will define Gen Zs’ post-pandemic spending
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID ...
A quick-fire guide to Back to School student spending
It’s time to start thinking about the Back to School shopping. Explore how your brand can get in on the action with our ...
Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z
The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: ...
From Glasto to Freshers – the virtual events rocking Gen Zs’ world
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic ...
Know your audience: three ways to verify students
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...
Get ready for Click Frenzy Julove
Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The ...
Back to School: Gen Z takeover (part two)
Now you’ve heard from the soon-to-be class of 2021, it’s time to meet the class of 2020. Margaret is part of this unique ...
Back to School: Gen Z takeover (part one)
After dealing with significant COVID-19-related disruption over the last few semesters, students are now looking forward to a Back to School season that ...
A date for your diary: End of Financial Year sales
Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns