Gen Z Shopping Archives - Page 11 of 13

Inside students’ festive wishlists for 2020

Campaign Radar Nov 18th, 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing ...

Brand Spotlight Nov 10th, 2020

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands ...

Gen Z Trends Oct 8th, 2020

They’re two demographics that are often merged together – but they’re actually very different. When it comes to market segmentation, how well do ...

Campaign Radar Sep 24th, 2020

Last year, China’s celebration of self-love had more sales than Black Friday and Cyber Monday combined. Introducing Singles Day – the next big ...

Retail Insights Sep 16th, 2020

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling ...

Marketing to Students Aug 25th, 2020

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school ...

Marketing to Students Aug 20th, 2020

Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to ...

Campaign Radar Aug 18th, 2020

Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure ...

Gen Z Trends Aug 13th, 2020

Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. ...

Campaign Radar Aug 11th, 2020

Student Beans sat down with nutrition brand Bulk Powders to find out exactly how they grew their revenue by 511%. Here are the ...

Marketing to Students Aug 6th, 2020

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health ...

Brand Spotlight Jul 30th, 2020

As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to ...