GEN Z and the future of ecommerce

Retail as we know it is changing – and it’s very much in the hands of Gen Z

Why? For one, they’re now financially independent.

But Gen Z aren’t just big spenders – they’re big trendsetters, too. Within this report, you’ll find four key ecommerce trends to be aware of for 2022 and beyond.

Taken from a Student Beans survey of our global Gen Z students, and using expert opinions and student perspectives, Student Beans has identified the key themes to look out for and implement within your strategy.

US $303 Billion Spent by Gen Z college students per year
AUSTRALIA $19.5 Billion Spent by Gen Z university students per year
UK $12.7 Billion Spent by Gen Z university students per year


The research for this report consisted of three parts:

Student Surveys

Student Interviews

Expert Contributions


Student Beans creates lasting relationships between Gen Z and brands. Our suite of solutions help brands to find, attract, engage and convert verified students. And that’s just the start. Our extensive network of global media touchpoints, along with our conversion optimization tools, drive repeat purchases, building the habits that turn Gen Z into your lifelong customers.

Our conversion optimization tool

Reduce basket abandonment, optimize conversion rates, and ensure that every one of your discounted purchases comes from a fully verified student.

Find out more »

Our Gen Z database

Leverage our global Gen Z database to retarget more efficiently, earning loyalty from this crucial demographic that lasts way beyond their student years.

Find out more »

Our Gen Z media suite

Make use of our Gen Z-centric media suite to speak to them wherever and however they browse.

Find out more »

Our global publisher network

Once your student discount program is live, we’ll place it in front of the audiences that work for you.

Find out more »

Additional Resources

Future of Ecommerce PDF cover

Download the PDF

The Future of Ecommerce Report