Student Research

Through 15 years of growing a global network of students, we have gained a unique understanding of this valuable demographic, and unrivalled access to a highly engaged student community who aren’t afraid to give us thier honest opinions.

US Students: the big picture

21%

of the US population is Gen Z

19.6m

students are currently enrolled in college

$595b

will land in their bank accounts each year

$303b

will be funneled into their spending

60%

of their spend is on non-essential items

55%

have a part-time job

UK Students: the big picture

19%

of the UK population is Gen Z

11.4m

students are currently enrolled in university

£20.9b

will land in their bank accounts each year

£12.7b

will be funneled into their spending

50%

of their spend is on non-essential items

53%

have a part-time job

Student marketing experience

Our 15 years interacting with students have given us a unique understanding of this ever-changing audience. Every day we help businesses — through our verification solutions, student marketing campaigns and Gen Z insights — to maximize brand awareness, engagement and revenue from the new generation of consumers.

Global student audience

Our insights are fuelled by a global database of millions of students, real-time data on their verified purchases across a network of over 1,000 brands, constant engagement with our Student Beans Insiders community and ongoing major research projects. We combine these powerful sources to track and analyze student trends around the world.

Student Beans Insiders

Our panel of outspoken student consumers help us to keep our finger on the pulse of the latest behavioral trends and understand the motivations behind them. We use large-scale surveys, focus groups and user interviews to immerse ourselves in the student experience and deliver actionable insights to our brand partners.

Want to make better marketing decisions?

Our products

We offer a range of insights products to suit any brand, agency, publisher or organization interested in the youth market.

Research reports
We regularly produce student and youth insight reports which are used by leading global brands to deliver the most exciting, engaging and relevant campaigns to the Gen Z demographic.

Ask the Insiders
Planning a new student marketing campaign or need to shake up your Gen Z strategy for the year ahead? Sponsor a page in our monthly Student Beans Insiders survey and put your questions to our vast student network.

Bespoke research project
We will work with you to explore your student marketing challenges and create a personalize research piece featuring exclusive audience insights, delivered to you through an in-depth report and interactive workshop with our in-house insights team.

Youth Trends workshop
Get a personalised, interactive workshop for your marketing team, to turn the latest trends impacting the lives of 16-24s into a world-class youth marketing plan. Plus, you’ll get the chance to ask our youth insights experts all your burning questions.

Why work with us

There are many reasons why businesses choose Student Beans as their student research partner.

  • Better understand the Gen Z market
  • Hear direct from student consumers
  • Get real customer feedback on your brand
  • Evaluate the competitor landscape
  • Test communications, ideas and concepts
  • Discover new market opportunities
  • Optimize your Gen Z marketing strategy
  • Leverage our youth marketing expertise

Our clients

We offer a range of insights products to suit any brand, agency, publisher or organization interested in the youth market.

12 Days of Insights

Unlock your Gen Z strategy for 2022