Gen Z and The Future of Ecommerce

Gen Zs are well on their way to becoming the largest generation on earth – and with their spending power growing day by day, the future of ecommerce is in their hands. So how will they shape it? 

In this groundbreaking new report by Student Beans, we explore the four main ways that Gen Z spending will change the ecommerce space forever. You’ll understand the pivotal trends in store for your brand, and learn how you can leverage them to make your brand stand out among this generation.

• Buy Now, Pay Later. What do Gen Zs think of it – and will it change the way in which young people engage with debt?
• Social commerce. When can we expect shoppertainment stars to dominate TikTok, Instagram and more? 
• Everyone’s a seller. From Depop to Facebook marketplace, what does marketing look like in a world where Gen Zs are just as engaging as brands? 
• The mall, digitized. Gen Zs want a shopping experience that’s as experiential as possible. Is the metaverse the answer – or will brands still need to invest in store? 

Based on exclusive Student Beans survey data, and enriched with Gen Z perspectives and expert contributors, it’s the only report you’ll need to see you through 2022 and beyond.