Freshers
Your catalyst for Gen Z’s lifelong loyalty
For brands, Freshers 2022 represents a unique opportunity – it’s your chance to make that first impression on 2.4 million students, and nurture them through the first few weeks of university life into lifelong customers. A huge theme this year will be transparency. After experiencing a global pandemic, the best thing you can do for students is to make
it clear that your brand will be there for them – and how.
Freshers resources
Make Freshers 2022 work for you with our Ultimate Guide to Freshers, designed with online and in-store brands in mind. Whether you work in marketing, ecommerce or the affiliate space, find out exactly what you need to do to win the hearts – and brand loyalty – of Gen Z students during their biggest event of the academic year.
Freshers Guide 2022
As Freshers 2022 approaches, join Student Beans in welcoming 2.4 million UK students back to campus. In this guide, you’ll…
Gen Z and omnichannel strategy
TikTok feeds. PR stunts in malls. Via an on-campus promotional stall. Through the mouthpiece of an up-and-coming nano influencer, or…
Freshers 2021: Campaign Planner
Collate the latest Freshers insights and Gen Z best practice in one handy place – and tick off media placements…
Freshers Student Stories
So, what’s it really like to start university in 2022? Hear from real-life students on how they handled Freshers, including what excites them, what makes them nervous, and what makes it onto their shopping lists.
“My housing company did a couple of freshers events, which I joined, which were quite good.”
“You know, I’m all for cheap stuff. I’m all for offers and things. And I know Lancaster has a lot of shops around and a lot of things
there. So probably just getting hold of discounts and things.”
Freshers on the blog
The full story of Freshers 2022 is still being written. Keep an eye out for Freshers-related student interviews, insights, top tips, and more over on our blog.
Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle…
Freshers 2022: what are students buying right now?
The countdown to Freshers 2022 has begun. With the biggest event in the UK student calendar fast approaching, find out…
The Freshers perspective: Joe, 23, Wrexham Glyndŵr University
This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a…
From Glasto to Freshers – the virtual events rocking Gen Zs’ world
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may…
Student Interview: find out what Marco looks for in a brand
Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his…
A-level results day 2021: a guide for brands
COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students…