Freshers 2021: Campaign Planner

Planning to engage with student consumers during Freshers 2021? The Freshers shopping season kicks off as early as April for some students, peaking in August and culminating in October. In other words – it’s a marathon, not a sprint. 

Use the Freshers campaign planner to inform your strategy and organise your campaign flow. The planning section of the checklist will help you to align your campaign with student goals and Gen Z values, as well as pinpoint the key message you want to run with for Freshers 2021. 

• Bring together your Freshers campaign strategy in one place, so you can maximise your impact for the duration of the season. 
• Identify the key channels you need to cover to establish crucial touchpoints with Gen Z. 
• Learn what Gen Z students will be looking for in 2021 with a full list of incentives, content and media placements – and tick them off as you secure them.