Gen Z and omnichannel strategy

TikTok feeds. PR stunts in malls. Via an on-campus promotional stall. Through the mouthpiece of an up-and-coming nano influencer, or in a tastefully retargeted ad. Let’s face it – there are so many places you might encounter Gen Z. 

But how do you pick the winning combination to support your goals and deliver results that bring young consumers into your world for life? 

Introducing Student Beans’ guide to Omnichannel Strategy. Built with Gen Z in mind and fuelled by Gen Z marketing experts, this guide will give you the lowdown on how Gen Zs really feel about every channel. Then, we’ll invite you to select your combo based on your goals – with omnichannel strategy suggestions for generating loyalty, reducing basket abandonment, repositioning your brand and many more.