Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and this means they’ve grown up with access to a whole world of retail options thanks to the rise of ecommerce. In a time of “peak choice,” it’s increasingly difficult for traditional brick-and-mortar stores to attract young consumers.
Our 2018 Student Shopping Report reveals the latest retail trends. It shows that while students love the convenience of shopping online, they still see many benefits to visiting physical stores. They love to see products in person and shopping remains a popular social activity. We’ve been monitoring Gen Z shopping trends. Here are five ways that physical retail brands have innovated to keep Gen Z coming back for more.