In the US, there are 23 million students currently enrolled in college, which represents almost 10% of the total adult population. The student market is not only large but valuable. As a group, their annual spending power is estimated at $404 billion.
Winning over student customers can pay dividends not just in the short term, but for years to come. If you want to create brand loyalty with the next generation of successful young professionals, you need to get current students on board.
College graduates earn $1 million more in their lifetime than non-graduates. Every week brands come to us asking for our latest insights on students and their shopping and spending habits.
This report showcases our findings from qualitative and quantitative research into the views and experiences of students based across the US, covering topics including technology, travel, online shopping, eating out, and more.