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Black History Month: a time to reflect and look ahead to positive change

As the beginning of Black History Month gets underway in the US, we explore how Gen Z’s activism is influencing positive change and paving the way for an anti-racist future. Black History Month has been commemorated...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Australian border closure: what this means for international students

Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s spending and the start of the first semester in a few weeks time....

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

10 useful facts about UK students

Here at Student Beans, we pride ourselves on knowing all about our student users, including the latest stats on studying and student life. If you want to get a better understanding of this valuable young audience, read on to find out...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...

Know your tribe: the out-of-state college movers

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...

Pop quiz: do you know the key Cyber Week trends for 2020?

Cyber Week 2020 is just days away – but here at Student Beans, we’ve been getting ready to go for months. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...

Black Lives Matter: four messages from Gen Z to brands

The Black Lives Matter (BLM) movement continues to gain traction around the world – and young activists are among those spearheading the campaign for justice. Speaking at the Youth Marketing Strategy (YMS) Online last month, here’s...

Eat Out to Help Out: are restaurants back on the menu for Gen Z?

So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...

Quiz: Is your marketing strategy ready for Freshers 2020?

If you’re looking to engage with students, Freshers should be high on your agenda. It’s the biggest event in the student calendar, with over two million young people taking on a new stage of their lives. Students start preparing for...

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