Call our Gen Z student marketing experts for a demo today +44 20 7864 2675 (10am-4pm GMT)

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

5 things on every student’s Back to School shopping list

As the new academic year approaches, students across the US are composing their shopping lists. For those starting college this year, there are many first time purchases they’ll need to make, across a variety of brand categories....

How students are leading change through the Black Lives Matter movement

The Black Lives Matter protests taking place around the globe, following the death of George Floyd last month, have attracted a huge number of young people, including students. This digital native demographic has also used their go-to...

Back to School 2020: How US colleges are planning for the new school year

The coronavirus pandemic has disrupted the lives of students across the US. A survey of Student Beans users found that 94% of them had moved to online classes, and 96% of those who were staying in student accommodation had moved to their...

What we know so far about Freshers 2020

For the student marketing community in the UK, Freshers is the biggest event of the year, but in 2020, there’s no doubt that it’s going to look very different from the norm. With around three months to go, we’ve compiled the latest info...

How students are celebrating graduation in lockdown

For students graduating high school or college this year, some of the most important rites of passage will sadly be missed. However, while they can’t happen in the traditional way, that doesn’t mean they can’t be transformed for the...

How UK student life has been transformed by the COVID-19 pandemic

One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and this has become more important than ever during the current global crisis, the coronavirus pandemic. Each month we survey...

The top 5 things students can’t wait to do after lockdown

The coronavirus pandemic has resulted in young people not being able to participate in many of their favourite activities. As restrictions start to be lifted, attention is turning to the post-lockdown future. Our latest survey of Student...

Your questions answered: How the pandemic affects US college students

Since the beginning of the coronavirus pandemic, our clients and friends throughout the student marketing industry have been coming to us with questions about how the crisis was impacting students’ education, social lives, and spending...

5 things people say about students that are totally untrue

Each generation of students is unique, which means it’s very important for us here at Student Beans to always be up-to-date on the latest trends and consumer behaviours of our global student network, and to share these insights...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

What college students really think about social media

Understanding students’ attitudes to social media and marketing can empower brands to build a stronger relationship with this valuable demographic. Our Student Shopping Report reveals how often college students use social media, how they...

Engage with tomorrow's consumers today. See results via our ROI Calculator.