If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer labels and high-value items than most people would expect.
In our interviews with students in the US and UK, they consistently cite Gucci as not only a label that they love, but that they see every day on campus. Of course, many of the students who wear designer clothes and accessories come from a wealthy background, but even those living on a more restricted budget see these luxury items as worth saving up for. Along with Gucci, other brands college students love are Tommy Hilfiger, Rebecca Minkoff and Michael Kors. Buying vintage and second-hand from apps such as Depop can make the products more affordable. However, the latest designs are still the ultimate dream.