Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

Gen Z’s journey to independence: where do you fit in?

Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....

Revenge spending explained: Will luxury brands see a boost post-lockdown?

As we start to see COVID-19 cases reduce, countries including the UK, Australia and the US are reopening non-essential businesses, including retail. Retailers with physical stores will be excited about the prospect of reopening after...

10 innovations making student life 10 times better

Technology has revolutionised every part of student life, from their studies and work opportunities to entertainment and communication. It has made life easier so they can focus on the important things: achieving their goals, pursuing...

5 inspiring digital trends from around the world

The digital age has created a global community of tech innovators, bringing together different perspectives and enabling us to learn and take inspiration from the ideas that have made waves in other countries. At Student Beans, we are...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

How student marketing turned these startups into success stories

Here at Student Beans, you’ll often hear us talking about the value of the student market, and how this influential demographic can be make or break for your brand. But you shouldn’t just take our word for it. Many of the world’s biggest...

Top 3 student tech trends in the UK right now

Tech and mobile is one of the key spending categories for students. Most have a smartphone and laptop, and many have other connected devices too, such as tablets and wearables. As part of our ongoing research into the habits and opinions...

A college student’s take on tech

Students and technology go hand in hand. Given, tech and mobile is a key spending category for the student consumers, it’s important for us here at Student Beans to stay up-to-date on the latest consumer trends for this market. As well...