Christmas, Cosiness, Comfort: Why Nostalgia is Fuelling Gen Z Events
In 60 seconds… Gen Z events, such as birthdays and Christmas, are being increasingly fuelled by nostalgia thanks to the chaos and intensity ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
What’s on Gen Z’s Festive Wishlist for 2023?
In 60 seconds… Fashion, beauty and technology are set to be the biggest sectors that Gen Z will be asking from this festive ...
How to Drive Repeat Purchases From Your Black Friday Success
In 60 seconds… ICYMI, we’re officially deep into November, and drawing closer to the biggest spending holiday of the year: Black Friday and ...
10 Ways To Convince Your Boss To Send You To YMS
The world of youth marketing is never still. At Student Beans, we know this – that’s why we’ve been on the cutting edge ...
What in the Zillennial? A Crash Course in Being Born on the Cusp
Let’s face it – none of us fit neatly into a category. And while generations can be useful to pinpoint mass cultural behaviours ...
Gen Z Gifting This Festive Season
There really are SO many wonderful things about the festive season. Mince pies. Decorations. Presents. Everyone in a, sort of, better mood. Presents. ...
True or False? Unmasking Gen Z’s Attitudes To Black Friday & Cyber Monday
Black Friday and Cyber Monday is the biggest date in the spending calendar for Gen Z – in fact, a massive 75% shared ...
How To Go Viral This Black Friday With Gen Z
It’s official. TikTok is officially Gen Z’s number one social media platform. Yep – a massive 74% of this demographic are ramping up ...
Inspiring Social Impact: How To Get Buy-In From Senior Leaders
If you’ve ever tried to convince a senior leader that social impact isn’t just a fancy buzzword but the real (and very important!) ...
The Rise of Tube Girl: Gen Z’s Public Transport Icon
Picture it: it’s a Friday night in South London. You’ve clocked off for the week. You’re getting ready with a cold glass of ...
Go Big or Ghoul Home: Why Gen Z Loves Autumn and Halloween So Much
“And not caring when people make fun of pumpkin-flavoured stuff cause you love it, and are happy it’s all the rage, and people ...
7 Great Christmas Marketing Campaigns For Gen Z From 2022
Festive adverts, much like mince pies, cold weather and sugary-flavoured hot drinks, are an indisputable marker of the holiday season. We know there’s ...