From Purpose to Profit: How to Leverage Social Impact For a Thriving Ecommerce Strategy
Having a purpose is more important to Gen Z than ever before: they want to do good and they want brands to stand ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Elevate Your Gen Z Marketing Game: New Sessions Unveiled for YMS NYC 2024!
The biggest youth marketing festival is back – and we’re going stateside, baby! What is YMS? Youth Marketing Strategy (YMS) is the event ...
8 Tips to Optimise Your B2C Email Marketing For Black Friday
We’ve said it before and we’ll say it again: Black Friday and Cyber Monday are among the biggest spending periods in the Gen ...
Ecommerce Brands Gen Z Loves For Holiday Shopping
The festive period is the biggest spending period in Gen Z’s calendars. It’s the time for hot chocolates, fairy lights and Michael Bublé ...
Supporting Gen Z During Black History Month
In the UK, October marks the start of Black History Month. A cultural and political event, this month highlights the past, current and ...
Gen Z Unwrapped: Which Festive Campaigns Will Be Top of The Tree This Year?
Mince pies, glittery clothes, cold nights and mulled wine. It’s been over 40 years since Andy Williams called the holiday season “the most ...
How to Engage Student Shoppers | Affiliate Marketing During Festive Season
It’s no secret that students are constantly looking forward to the next event, season or product launch. As eager Gen Zers, they want ...
5 of the Best Black Friday Campaigns Ahead of BFCM 2023
By now, we all know how important the Black Friday and Cyber Monday period is to students. It’s the time of year they ...
From First Click to Conversion During Black Friday | Driving Student Sales For Affiliate and Performance Marketers
Black Friday. The day that students spend money, save money, treat themselves, and get ahead with their Christmas shopping. It’s one of the ...
Marketing to Gen Z? It’s All About Subcultures
Gen Zers are fluid, fragmented, and independent. They’re an undefinable generation who aren’t afraid to be themselves and favour the brands that stand ...
Black Friday & Cyber Monday: What Does Gen Z Want From Brands?
Autumn has officially arrived, and we’re drawing closer and closer to the biggest retail event of the year: Black Friday and Cyber Monday. ...
YMS New York | A Youth Marketing Event Like No Other
At Student Beans, we’re always looking ahead (the world of youth marketing is never still, after all…). It’s just a mere few months until ...