Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening next month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Greek life: a tradition with strong roots in today’s campus culture

Greek life has been an important part of US campus culture since the 1800s. Find out how Gen Zs are defining this tradition and how you, as a brand, can get involved. Greek life: a brief history...

Australian border closure: what this means for international students

Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s spending and the start of the first semester in a few weeks time....

A-level results day 2021: a guide for brands

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...

New year messaging: the dos and don’ts for Gen Zs this January

So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of 2020’s problems, here’s what Gen Z want to see from you – and what they’d rather you left out. Don’t be afraid to change...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...