Social media ads and Gen Z

If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no strangers to targeted ads, branded content and influencer marketing on social media....

5 things to think about before you offer a student discount

So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But first, there are some important things to consider before launching your new marketing promotion. Here, we...

7 reasons your brand should offer a student discount

Promotions are a strong feature in the traditional marketing mix, however, discounting for students specifically is sometimes overlooked. If your brand is marketing to University students, you should seriously consider offering a student...

EU: Top three countries to focus your youth marketing strategy

So your brand has a loyal Gen Z consumer base in the UK or US – where do you head next? Here’s our guide to taking your youth marketing strategy to the most lucrative student markets in Europe. First stop:...

How is COVID-19 affecting universities this term?

With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines?  For students, preparing to head off to university is usually a...

Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

Black Friday marketing strategy: Dos and don’ts for 2020

So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

Gen Z’s journey to independence: where do you fit in?

Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....

Bulk Powders: Campaign tips from a Freshers marketing veteran

Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....

Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...