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“Snapchat is my biggest form of communication” – Social media trends according to Gen Z

With so many social media sites circulating the internet, it can be difficult to keep up with how digitally-native Gen Zs navigate their way around each platform. Here’s a rundown of what’s hot on social, according to your next...

Freshers 2021: what are students buying right now?

Freshers 2021 is a mere two months away. With the biggest event in the UK student calendar fast approaching, find out what Gen Z students will be picking up in this time period before university. When do students start...

Princess Polly wears the crown – Q&A with Kim Zorn

We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is such a valuable demographic for brands to engage with. Here, Kim answers all your questions on social media,...

Three trends that will define Gen Zs’ post-pandemic spending

With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....

A quick-fire guide to Back to School student spending

As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in on the action with our top tips and insights.  During their college years, students...

Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z

The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter.  Food and drink was one sector...

TikTok – the ultimate online community for Gen Z

TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...

Know your audience: three ways to verify students

In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to this with students than it is with many other demographics.  Why verify...

ASOS, Gymshark, Dunkin’ and more – the Gen Z-approved influencer brand campaigns

Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some brands have adopted to ensure they are making an impact on the valuable Gen Z demographic...

Class in session: Gen Z and the student debt crisis

The student debt crisis is a growing problem and a big concern for today’s college students. Here, we cover the key things your brand needs to know, and the next steps you can implement to ensure you reign supreme with Gen Z consumers...

Student Interview: find out what Marco looks for in a brand

Marco started his Marine Biology degree in 2020 – so naturally, the pandemic has been an unexpected feature throughout his first year of study. We spoke to him about key purchases, brand loyalties, and what he’s looking forward to...

A date for your diary: End of Financial Year sales

Brands, it’s time to start thinking about how you can win Gen Z this June during the End of Financial year sales. The 2021 End of Financial Year sales are fast approaching – and this annual shopping event is the...

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