YMS New York | A Youth Marketing Event Like No Other
At Student Beans, we’re always looking ahead (the world of youth marketing is never still, after all…). It’s just a mere few months until ...
Tag: Student Marketing
How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
What Trends Will Impact Gen Z’s Shopping Habits This Festive Season?
Magnum sales are through the roof, you’ve cracked out the flip flops and you’re frantically googling if it’s mandatory to go to work ...
De-Influencing and Content Creators: The Power of Authenticity for Gen Z on TikTok
Thanks to scandals and oversaturation, trust in influencers is decreasing amongst Gen Zers. They’re craving authenticity and connection, and content creators are having ...
How Can Brands Tackle the Youth Mental Health Crisis?
Gen Z are not only key consumers of your brand, but they’re the future of your workplace, the next world leaders, and the ...
Pin It, Win It: Engaging Gen Z Through Pinterest and Creators
We know that social media platforms TikTok and Instagram are hitting the spot with Gen Z, and Reddit users are on the rise, ...
Marketing to Gen Z | Tapping Into Subcultures
Gen Zers are a generation of digital natives. They live their lives online and are connecting with people across the world based on ...
Reaching Gen Z during Back to School and Freshers Week
Marketing to Gen Z, especially during the bustling Freshers Week and Back to School season, is tough. This well-informed, tech-savvy group demands authenticity, ...
10 Things Everyone Gets Wrong About Gen Z | The Ultimate Myth-Buster
Gen Z are a misunderstood bunch. Everyone has had their say about this generation. We’re told they’re addicted to social media, frivolous with money, lazy, ...
Round Up | June ECommerce Moments of the Month
It’s finally starting to feel like summer – school is (nearly) out, the days are getting longer and Gen Z is spending more ...
How to Win Over Gen Z by Using Informational Content to Drive Brand Awareness
What are the key trends shaping Gen Z’s behaviours? How can you authentically connect with this young generation? And how can informational content ...