Elevate Your Gen Z Marketing Game: New Sessions Unveiled for YMS NYC 2024!
The biggest youth marketing festival is back – and we’re going stateside, baby! What is YMS? Youth Marketing Strategy (YMS) is the event ...
Tag: Student Marketing
8 Tips to Optimise Your B2C Email Marketing For Black Friday
We’ve said it before and we’ll say it again: Black Friday and Cyber Monday are among the biggest spending periods in the Gen ...
Gen Z Unwrapped: Which Festive Campaigns Will Be Top of The Tree This Year?
Mince pies, glittery clothes, cold nights and mulled wine. It’s been over 40 years since Andy Williams called the holiday season “the most ...
5 of the Best Black Friday Campaigns Ahead of BFCM 2023
By now, we all know how important the Black Friday and Cyber Monday period is to students. It’s the time of year they ...
From First Click to Conversion During Black Friday | Driving Student Sales For Affiliate and Performance Marketers
Black Friday. The day that students spend money, save money, treat themselves, and get ahead with their Christmas shopping. It’s one of the ...
Marketing to Gen Z? It’s All About Subcultures
Gen Zers are fluid, fragmented, and independent. They’re an undefinable generation who aren’t afraid to be themselves and favour the brands that stand ...
YMS New York | A Youth Marketing Event Like No Other
At Student Beans, we’re always looking ahead (the world of youth marketing is never still, after all…). It’s just a mere few months until ...
How To Market To Gen Z Students This Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Cyber Weekend is one of ...
Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday and Cyber Monday are amongst the biggest shopping periods in the student calendar, but ahead of this year’s season, shoppers and ...
What Trends Will Impact Gen Z’s Shopping Habits This Festive Season?
Magnum sales are through the roof, you’ve cracked out the flip flops and you’re frantically googling if it’s mandatory to go to work ...
De-Influencing and Content Creators: The Power of Authenticity for Gen Z on TikTok
Thanks to scandals and oversaturation, trust in influencers is decreasing amongst Gen Zers. They’re craving authenticity and connection, and content creators are having ...
How Can Brands Tackle the Youth Mental Health Crisis?
Gen Z are not only key consumers of your brand, but they’re the future of your workplace, the next world leaders, and the ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns