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How Gen Z are changing the influencer landscape

Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...

Quick explainer: the US student debt crisis

By the time US college students graduate, they’re likely to have accrued almost a lifetime of debt. The key question is – how did this happen? And how can student-facing brands and institutions soften this dire financial situation?...

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

Student quarantine: three ways brands can help

Brands, here’s your guide to helping to make this freshers one to remember – whether students are quarantining or not. Nobody quite knew what freshers would look like until students began to arrive. But now that...

The brands leading the grief-sensitive marketing movement

Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in a year when bereavements are particularly high, are we missing the final hurdle – grief sensitive...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

How UK student life has been transformed by the COVID-19 pandemic

One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and this has become more important than ever during the current global crisis, the coronavirus pandemic. Each month we survey...

Your questions answered: How the pandemic affects US college students

Since the beginning of the coronavirus pandemic, our clients and friends throughout the student marketing industry have been coming to us with questions about how the crisis was impacting students’ education, social lives, and spending...

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