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Our tech predictions for a post-Covid world

For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first  Through no choice of...

Ecommerce post-pandemic: will Gen Z students continue to shop online? 

While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere

Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so.  As quickly as those...

The Netflix effect: how streaming services influence Gen Z spending

From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As digital natives, they’re as likely to get shopping inspo from binging episodes as they are from walking down the...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

Consumers are embracing gamification – and so should you.

The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

What ecommerce brands can learn from China’s 618 Shopping Festival

When it comes to innovation in ecommerce, there’s one country that’s definitely leading the way. China has pioneered concepts such as social shopping, chat commerce, live streams and much more. They are also known for their huge online...

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