Five last-minute tips to supercharge your Black Friday marketing
As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.
Tag: Ecommerce
Ecommerce moments of the week: digital love, perfume brainwaves, and Gen Z-commerce done right
And just like that, we’re back. With a waft of perfume, a chic Scandi outfit and a few candid questions, our Ecommerce moments ...
Ecommerce moments of the week: zero waste brands and the audio ad experience reimagined
This week, take a look at the new brands helping to save the environment and see which brand is changing up the audio ...
Ecommerce moments of the week: tasty TikTok and carbon-neutral shopping
Welcome to our brand-new weekly ecommerce round-up: Ecommerce moments of the week! Each Monday, we’ll bring you four of the most exciting developments ...
Augmented reality: three times apps brought the future to our smartphones
Augmented reality is on the brink of hitting the mainstream – one in three US Gen Zs have used it to trial a ...
TikTok – the ultimate online community for Gen Z
TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next ...
Know your audience: three ways to verify students
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...
Our tech predictions for a post-Covid world
For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector ...
Ecommerce post-pandemic: will Gen Z students continue to shop online?
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly ...
Digital natives: how Gen Zs navigate the digital landscape
Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life ...
Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere
Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and ...
The Netflix effect: how streaming services influence Gen Z spending
From corsets to chess sets, streaming services like Netflix and HBO have had a huge impact on what Gen Zs are buying. As ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns