Best campaigns of 2020 – Gen Z edition

Each year brings a whole new swathe of viral ad campaigns – but few have the pizzaz to resonate with the most cynical generation around. Gen Z has high standards – which makes the resounding success of these campaigns all the...

Friends over followers: the rising Gen Z trend of micro-influencers

There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where Gen Z values trust and authenticity, micro-influencers are held in unusually high...

Quick explainer: the US student debt crisis

By the time US college students graduate, they’re likely to have accrued almost a lifetime of debt. The key question is – how did this happen? And how can student-facing brands and institutions soften this dire financial situation?...

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

Unpacking Gen Z’s favorite social media platforms

As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – and understand why these platforms top the list. YouTube is number one for...

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

Gen Z and luxury fashion: five reasons why it’s taken off

From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...