Inside The Mind Of A Gen Z: Key Learnings
At Student Beans, we’d consider ourselves pretty well-versed in the Gen Z game. However, we don’t just speak Gen Z’s language: we inform ...
At Student Beans, we’d consider ourselves pretty well-versed in the Gen Z game. However, we don’t just speak Gen Z’s language: we inform ...
October: the season of pumpkin spice, Halloween, toffee apples, scary movies and falling leaves. 1989 (Taylor’s Version) hit the shelves. Britney’s book had ...
Social media is the place to go if you want to find out what Gen Z really thinks. It’s a place for honest ...
In 60 seconds… Gen Z are shaking up the world as we know it. Digitally native, purpose-driven and torchbearers of innovation, this cohort ...
Freshers’ Week, Christmas, Black Friday and graduations are all events in the student calendar that hold significant weight, but what about the three ...
The countdown is officially on: we’re in the month of Black Friday and Cyber Monday. Gen Zers around the world will be pulling ...
In 60 seconds… Gen Z events, such as birthdays and Christmas, are being increasingly fuelled by nostalgia thanks to the chaos and intensity ...
In 60 seconds… Fashion, beauty and technology are set to be the biggest sectors that Gen Z will be asking from this festive ...
In 60 seconds… ICYMI, we’re officially deep into November, and drawing closer to the biggest spending holiday of the year: Black Friday and ...
The world of youth marketing is never still. At Student Beans, we know this – that’s why we’ve been on the cutting edge ...
Let’s face it – none of us fit neatly into a category. And while generations can be useful to pinpoint mass cultural behaviours ...
There really are SO many wonderful things about the festive season. Mince pies. Decorations. Presents. Everyone in a, sort of, better mood. Presents. ...
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns