We’re more than just a publisher
At Student Beans, our mission is to equip brands with end-to-end media solutions to better attract, engage and retain student customers. We increase verified sales from students – but that’s not all that we do.
With a full suite of marketing solutions to engage with this crucial Gen Z demographic, we’re the key to engaging with students on the platforms that are native to them, and creating brand loyalty that will last a lifetime.
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At Student Beans, we can work with any network – big or small.
If we already work together, you can find us using the following account IDs*
Client specific logins joined on request
Find out how we can help you
Who are Student Beans?
We equip our partners with the end-to-end solutions to reach the 163 million students worldwide. Our secure student verification technology ensures that every purchase comes from a verified student.
Our innovative marketing solutions span Gen Z’s native channels, and we work with brands to build Gen Z-approved media campaigns that attract, engage and retain students. And our in-house cutting-edge research into Gen Z underpins everything that we do.
We are unique
Student Beans functions a little bit like a publisher – but that’s where the similarities end:
We offer end-to-end media solutions.
With behavioural insights to target more than 100 million social media profiles, we propel brands before a global student audience.
Our tech has won awards.
We verify students in real-time, without them having to leave brands’ websites. Our seamless user experience reduces basket abandonment and increases student sales.
Brands can build their own student database.
Student verification is just the first step: brands receive the co-registration data of all students who sign up, building an ever-growing database to market to.
We keep our finger on the pulse.
Everything we do – from the platforms via which we engage with students to the tech we use to verify student status – is underpinned by our cutting-edge in-house Insights team.
But our greatest asset is our culture.
We work with brands of any size and our flexible structure means that we only ever offer brands a student program that works for them. We offer a basic partnership for smaller businesses, with a rolling monthly contract. For larger businesses, we can deliver a full comprehensive offering including bespoke media inventory. Advertisers will be set up with a dedicated account manager who will make your client’s success their priority, from integration of our tech through every major campaign.
Why intro your advertisers to us?
Being unique pays off – we generate great results. On average, our brand partners have been able to increase:
Global audience insights
Total Student Audience
# Active Users
Female / Male Gender Split
16-24-Year-Old Age Group
For 15 years, we’ve been interacting with students on the platforms that they’re native to. In that time, things have changed a lot – but we’re still at the helm of one of the biggest global student communities out there. To make sure your brands are reaching this community where and when it matters, we’ve developed a full media offering to build awareness, engagement and loyalty.
Premium and Standard Tiles
Brands can position themselves where it matters most with a huge range of placements on studentbeans.com
Occupy the top spot on the Student Beans homepage and tell your brand story through a carousel placement.
Reach Gen Z digital natives via their native platforms and target the demographics that align best with your targets.
Solus & Newsletter
Put your brand in front of our verified student subscribers, either within our newsletter or with a dedicated Solus email.
Drive engagement and create a buzz around limited time offers with Student Beans push notifications.
Dominate the Student Beans homepage with awareness-boosting standard and premium ad placements.
Hubs & Collections
Put your brand at the front of students’ minds during the shopping events that matter most to them, with campaign-specific hubs and collections throughout the year.
Check your advertisers’ suitability
Reach out to see how the brands you manage can leverage our media placements to raise their profile amongst our Gen Z student audience.
The student campaign calendar is a unique one. From the moment they start their degree – usually, with a huge shopping event such as Freshers, Back to School or Welcome Week – they’re looking for brands that will define their university experience, and beyond.
We’ve cultivated the ultimate student campaign calendar, built around our own first-party data that shows when student spending is at its highest. Throughout the year, we run student-focused campaigns in line with their spending calendars, delivering huge boosts in sales and revenue for partners that get involved.
Back to School
Back to School is a staple in the US student calendar – by the time August rolls around, 54% will have already picked up their first Back-to-School buys.
This year, on-campus presence will be bigger than ever, with 77% of 2020’s college starters intending to take part in the freshman events.
Early signs indicate that 2021 will be the year of the ‘double Freshers’, with 80% of second-year students intending to take part in the Freshers events they missed in 2020.
This makes it the perfect opportunity for brands to make that first impression on an even bigger cohort of student consumers.
Secure your campaign placements today
Access our latest insights
At Student Beans, we have a vast global student community – which means we’re acutely aware of what makes students tick. Our in-house Insights team carries out ongoing research with our demographic. Our monthly surveys and regular Student Beans Insiders interviews give us a unique perspective on how students really feel about brands. Plus, our first-party data shows us exactly when the student spending hotspots are.
When your advertisers work with us, they can tap into our 15 years of expertise when it comes to reaching student consumers. We also love to share what we know with our networks – whether you’d like us to speak on a webinar, provide unique blog content or simply provide a quote.
Frequently asked questions
Where are the Student Beans headquarters?
Student Beans is headquartered in London but we also have offices around the world in Manchester, Birmingham, New York and Melbourne.
How big is the Student Beans team?
We are an experienced and talented team of more than 150 creative people globally.
Which territories do you operate in?
Our online student community spans 160 countries, and we currently have dedicated student websites live in 17 territories. These include: United Kingdom, United States, Australia, Austria, Belgium, Canada, China, Denmark, France, Germany, Ireland, Italy, Netherlands, New Zealand, Poland, Spain and Sweden.
What are the minimum requirements to work with you?
There are no minimum requirements for working with us, our Self Service plan is accessible to all brands who earn less than £/€/$1 million per annum.
What is your revenue model?
Our revenue model is based on a licence fee + CPA commission tracked via a brand’s affiliate network of choice.
Is there an integration fee?
There are no additional fees other than the monthly licence fee + CPA commission.
How long does it take to get a brand live on site?
Brands will be live on our website and app within 48 hours of signing up and providing us with your assets.
Best point of contact?
If you have any questions, would like a demonstration of our technology or want to discuss your advertiser’s specific requirements, please get in touch and a member of our team will get back to you.