Black Friday and Cyber
Monday 2023
Does your Black Friday marketing really resonate with Gen Z?
One of the busiest student shopping days of the year is just around the corner…
Let’s be honest, we all want to take advantage of Gen Z’s massive spending power this Black Friday. And to do that, it’s essential that brands like yours have their fingers on the pulse to understand exactly what makes students click ‘purchase’.
Everything you need to know to supercharge your brand’s Black Friday student marketing
What types of products are Gen Z looking to buy during Black Friday and Cyber Monday this year?
Black Friday and Cyber Monday marketing resources
Keep up to date in the run-up to the big event with all our latest content.
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BFCM blog posts
How To Optimise Your Student Discount in Time for Black Friday
The countdown is officially on: we’re in the month of Black Friday and Cyber Monday. Gen Zers around the world…
How to Drive Repeat Purchases From Your Black Friday Success
In 60 seconds… ICYMI, we’re officially deep into November, and drawing closer to the biggest spending holiday of the year:…
True or False? Unmasking Gen Z’s Attitudes To Black Friday & Cyber Monday
Black Friday and Cyber Monday is the biggest date in the spending calendar for Gen Z – in fact, a…
Hear directly from Gen Z
Our live Gen Z panel are ready to answer your burning BFCM questions.
BFCM downloable resources
Gen Z Campaign Planner
In this template, we’ll sharing key hints and tips to help you get started for every big moment in Gen…
Recommended TikTok Strategies During High-Stake Events Like Black Friday and Cyber Monday
Social Media Manager for TikTok, Alice Green shares take on Cyber. Including: what TikTok strategies will prove effective, how to…
Taking Products To Market, Strategies and Metrics: Black Friday and Cyber Monday Video Guide
Ahead of one of the busiest trading periods of the year, we asked Student Beans’ Head of Growth Marketing, Aurélie…
Supercharge your Black Friday and Cyber Monday student marketing with our campaign planner