Unpacking Gen Z’s favorite social media platforms
As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – ...
Tag: Student Marketing
Best Christmas ads: the Gen Z edition
Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others ...
Social media ads and Gen Z
If you’re marketing to Gen Z, then you’re marketing to digital natives: today’s students have grown up with the internet, so they’re no ...
5 things to think about before you offer a student discount
So you’ve read our 7 reasons to offer a student discount, and now you can’t wait to get your special offers live. But ...
The brands leading the grief-sensitive marketing movement
Ahead of World Mental Health Day, brands will join the global pledge to support all of those living with mental ill-health. But in ...
EU: Top three countries to focus your youth marketing strategy
So your brand has a loyal Gen Z consumer base in the UK or US – where do you head next? Here’s our ...
How is COVID-19 affecting universities this term?
With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to ...
Know your tribe: the apprentices
Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck ...
Black Friday marketing strategy: Dos and don’ts for 2020
So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with ...
What do US teens buy on the route to adulthood?
If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school ...
Gen Z’s journey to independence: where do you fit in?
Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to ...
Bulk Powders: Campaign tips from a Freshers marketing veteran
Student Beans sat down with nutrition brand Bulk Powders to find out exactly how they grew their revenue by 511%. Here are the ...
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns