Why ASOS’s purchase of Arcadia’s brands will propel them into the Gen Z stratosphere

Yesterday, ASOS announced it would buy four iconic brands from the ailing Arcadia group. Could the purchase make Topshop, Topman, Miss Selfridge and HIIT the Gen Z brands of tomorrow? We think so.  As quickly as those...

Depop, Gen Z and the vintage style revival

Our newly-launched Youth Brand Affinity Tracker shows that Gen Z students are loving app-based, second-hand retailer, Depop. We take a closer look at the elements of this disruptor app that are revolutionising how UK students...

Gen Z and luxury fashion: five reasons why it’s taken off

From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...

Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear

Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the two fashion brands at YMS: Online to talk expansion to the US, influencer marketing and adaptation during...

Retail trends in China: everything you need to know

20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...

Revenge spending explained: Will luxury brands see a boost post-lockdown?

As we start to see COVID-19 cases reduce, countries including the UK, Australia and the US are reopening non-essential businesses, including retail. Retailers with physical stores will be excited about the prospect of reopening after...

The truth about students and luxury brands

If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students love are far from cheap and cheerful. Today’s students are more aware and more likely to buy designer...

5 classic fashion brands that students love

The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial and Gen Z audience. Here are some of the brands that come out on top as the best...