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The health and beauty brands making waves with Gen Z

We explore some of the health and beauty brands that made Gen Z’s top 10 list last quarter – and the measures they are taking to engage with this influential consumer demographic.  Our latest Youth Brand Affinity...

Travel and COVID-19: three ways Uber read the room

The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...

Revealed: the French brands leading the way with COVID hardship student discounts

Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. Several French supermarket brands are leading the way in...

Social media for students and academic success

“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

Australian border closure: what this means for international students

Australia is a country renowned for its high intake of international students. We look at how the ongoing border closure will affect student’s spending and the start of the first semester in a few weeks time....

A-level results day 2021: a guide for brands

COVID-19 has caused almost every delay imaginable – but it’s had the opposite effect on results day 2021. A-level students are set to receive their results early, at the start of July. Here’s what that means for...

Generation Covid: how the pandemic is shaping Gen Z’s attitudes towards health

Reputable for being the most diverse generation to date, could Gen Z be the most health conscious, too? We explore how the Coronavirus is influencing Gen Z’s attitudes towards their health. More of today’s young...

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

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