Elevate Your Gen Z Marketing Game: New Sessions Unveiled for YMS NYC 2024!

The biggest youth marketing festival is back – and we’re going stateside, baby!

What is YMS?

Youth Marketing Strategy (YMS) is the event where the future of youth culture is decided. In its thirteenth evolution (where does the time go!?), YMS New York is the only event to attend for brands with a true passion for youth marketing. 

YMS has changed the marketing landscape forever, and we know this year is set to be the biggest yet.

When is YMS NYC taking place?

YMS New York takes place on the 20th and 21st of March 2024. Over 97% of the US’ top 100 advertisers have previously been represented at YMS NYC, whilst 86% of delegates will influence new partnership decisions.

Last year’s event showcased 100 expert voices throughout the planned talks, boasting a whopping 27 hours of authoritative content in total!

What’s on the agenda for YMS 2024?

In a recent blog post, we shared our all-star panel lineup. 

We’re super excited to share that even MORE panellists and sessions have been confirmed. Ready to find out? Let’s go…

Creator Track – Working Smarter Not Harder On Your Creator Strategy

Discover the state of play in the influencer landscape as our panel of experts discuss the hottest topics in the creator space. How do you make your spend go further and how are influencer marketing teams at brands testing, learning and failing in order to win?

Retail Track – The Experiential Boom: Creative Strategies That Are Winning

We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to campus activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution.

Social Media Track – Dear CMOS – What Your Social Media Managers Wish You Knew…

When you look at the demographic of social media teams within organisations, they are often young people who know social platforms better than their senior colleagues. Hear the truth from our panel of young people running social media for big brands on what it’s really like being the voice of your organisation.

Future of Work Track – The Different Paths to Success for Young People Today

There is no linear path to success for young people today – university, apprenticeships, entrepreneurship, the gig economy and more are all viable options for this generation. We dig deeper into what young people want from the world of work and how organisations are responding.

And which new speakers have been confirmed?!

Kristy Engles – VP of Marketing at Henry Rose – a clean perfume brand launched by American actress Michelle Pfeiffer and Stephen Yaseen.

Dr Mark Grether, General Manager of Brand & Advertising at Uber. 

Ready to interact with over 150 powerhouse brands, industry experts and hear directly from Gen Zers themselves at the world’s leading digital marketing conference? Snap up your New York ticket today!

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