Welcome Week 2021: The Ultimate Guide

Now, more than ever, the student market is a valuable one to engage with – and there really is no better way to do it than by getting involved in Welcome Week. Known by a variety of names depending on where in the country you’re based – some call it Orientation or O-Week – Welcome Week is a staple in the student calendar, and it’s an optimal chance for you to build a lasting relationship with Australia’s 1.5 million-strong student demographic.

This Welcome Week Guide covers:

• Welcome Week during COVID-19 – what will students return to campus look like across states
• Key trends – with 44% of Gen Z students experiencing stress, mental health comes first
• Welcome Week in numbers – Aussie students receive a number of different paydays. Discover their spending habits.
• Campaign success stories – Find out how Lenovo saw a 172% uplift in revenue